Sprite has turned to the world of male pole dancing as part of a wider campaign which encourages people to keep a cool head when facing criticism and abuse.
‘It’s haters season, stay fresh’ features a performance by male Pole Dancing World Champion Alberto Del Campo as he dances in harmony with a sequence of text messages capturing the essence of some of the bile spouted by people critical of men performing in this way.
Shot in a single take, the piece was choreographed by director Jo Roy, with the idea conceived by the Santo agency and production company La Doble.
Previous Sprite commercials have been more mainstream, including a music video by rap artist Vince Staples.
TITLE: “The Pole”
AGENCY: SANTO BUENOS AIRES
CCO: Maxi Itzkoff
ECD: Rafael Santamarina / Juan Ignacio Etchanique
CD: Juan Manuel Quintero Betancur / Javier García
General Account Director: Florencia Spinetta
Account Director: Sabrina Santos
Production Director: Leandro Sussman
Producer: Ella Sercovich / Tef Iselli
PRODUCTION HOUSE: LA DOBLE
Director: Jo Roy
Choreography: Alberto Del Campo / Jo Roy
Executive Producer: Adrian Aspani / Veronica Pascual
CEO: Jose Arnal
Producer: Marco Pilosio
DOP: Manuel Bullrich
Art Director: Fernanda Chali
Stylist: Maria Jose Aicardi
Editor: Sebastian Mega Diaz
Post: Luis Staffolani / Cynthia Fuentes
Color Grading: Rodrigo Silvestri x Pentimento
Sound Design: Bamba / Alexander Verbitiskiy
Producer on the client side: La Verde Pro – Wada Gallardo.
Franck Salmon, María Belén Colombo, María Julia Verra, Rosario Delgado.