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Sprite: I Love You, Hater by Santo

Agency: Santo
Client: Sprite
Date: Mar 2019
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Sprite has turned to the world of male pole dancing as part of a wider campaign which encourages people to keep a cool head when facing criticism and abuse.

‘It’s haters season, stay fresh’ features a performance by male Pole Dancing World Champion Alberto Del Campo as he dances in harmony with a sequence of text messages capturing the essence of some of the bile spouted by people critical of men performing in this way.

Shot in a single take, the piece was choreographed by director Jo Roy, with the idea conceived by the Santo agency and production company La Doble.

Previous Sprite commercials have been more mainstream, including a music video by rap artist Vince Staples.

Credits

CREDITS

CLIENT: Coca-Cola

PRODUCT: Sprite

TITLE: “The Pole”

AGENCY: SANTO BUENOS AIRES

CCO: Maxi Itzkoff

ECD: Rafael Santamarina / Juan Ignacio Etchanique

CD: Juan Manuel Quintero Betancur / Javier García

General Account Director: Florencia Spinetta

Account Director: Sabrina Santos

Production Director: Leandro Sussman

Producer: Ella Sercovich / Tef Iselli

PRODUCTION HOUSE: LA DOBLE

Director: Jo Roy

Choreography: Alberto Del Campo / Jo Roy

Executive Producer: Adrian Aspani / Veronica Pascual

CEO: Jose Arnal

Producer: Marco Pilosio

DOP: Manuel Bullrich

Art Director: Fernanda Chali

Stylist: Maria Jose Aicardi

Editor: Sebastian Mega Diaz

Post: Luis Staffolani / Cynthia Fuentes

Color Grading: Rodrigo Silvestri x Pentimento

Sound Design: Bamba / Alexander Verbitiskiy

Producer on the client side: La Verde Pro – Wada Gallardo.

CLIENT

Franck Salmon, María Belén Colombo, María Julia Verra, Rosario Delgado.

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