Music bands and YouTubers are singing songs composed from their haters’ comments as part of the new campaign from Sprite.
As part of the campaign, 'It’s haters season. Stay fresh,' Sprite is launching a series of videos in which music bands and social media influencers sing songs composed from their haters’ comments.
The movement was created by Elise Ecklund, who is supporting the Sprite campaign, along with famous Latin American musicians Tini Stoessel, Agapornis, Rombai and others.
This is a follow up to Sprite’s global campaign, launched in January 2019 and created by Santo Buenos Aires in which the brand proposes to neutralize “haters’” comments by keeping it fresh.
AGENCY: SANTO BUENOS AIRES
CCO: Maxi Itzkoff
ECD: Rafael Santamarina / Juan Ignacio Etchanique
CD: Juan Manuel Quintero Betancur / Javier García
Account director: Florencia Spinetta / Sabrina Santos
Producers: Leandro Sussman / Ella Sercovich
Music partners: Maria Eugenia Piaggio / Cristian Castellani.
Audio mix: BAMBA.
Post: LA DOBLE
Client: Franck Salmon, María Belén Colombo, María Julia Verra, Rosario Delgado.