The Drum Awards Festival - Extended Deadline

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Client: Cyrano
Date: Jan 2017
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Cyrano de Bergerac is a famous French play written in 1897 by Edmond Rostand and is based on the real life character from 17th century France. Cyrano is a soldier and a poet who is in love with Roxane but he is too ashamed to admit it because of his big nose. When a fellow cadet, Christian, falls for Roxane, Cyrano writes love letters signed with Christians name and Roxane doesn’t realise that it’s Cyrano's words she falls for.

This Legend inspired the creation of 3 Armagnacs. The first two are fine blends, including a 25 and 50 year old. They are complex, with a real depth of character, much like the man himself. Cyrano’s sword is featured within the logo which is written in a blackletter style, still popular in 17th century France. Cyrano’s poetry runs around the edges of the 25 and 50 year old labels, punctuated by his quill pen

The third, Cyrano Roxane, is a clear, fruity and fresh Armagnac, perfect for the bartender’s cocktail armoury. Cyrano Roxane was positioned as a distinctly separate offering to the aged Armagnacs, but is clearly linked by the the sword icon, a symbol of Cyrano’s love and protection of Roxane. The seal on both bottles show Cyrano facing away from the viewer hiding his nose but with a wry smile on his face.


Creative director: Sean Harvey

Illustrator: Alex Machin

Additional credits: Client: Cesar Kuberek