Samsung: Vertical Gig

Client: Samsung
Date: Sep 2019
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Samsung Electronics Co. Ltd has made history with the world’s first vertical stage gig performed by Mabel at the grand opening of Samsung KX – London’s new destination to experience the latest in culture and innovation, powered by Samsung technology.

Celebrating 50 years of innovation by showcasing a glimpse into how we could live in the future, the new space offers guests a taste of a fully connected lifestyle with a range of experiences featuring cutting-edge technology.

The first-of-its-kind set boasted a stacked three-story stage over 9 metres high, allowing all elements of the gig to be seen and heard in a vertical symphony. Pop and R&B star, Mabel, who is local to King’s Cross, performed with her band, DJ and dancers across multiple levels, so the crowd could get the perfect shot.

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