Client: Samsung
Date: Apr 2022
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Samsung has launched a partnership with the National Gallery of Singapore to showcase artworks in the museum to people.

The partnership will see the South Korean technology giant put on display 10 artworks in its Art Store for The Frame, its lifestyle TV collection. It hopes this will help The Frame owners appreciate and understand South East Asia’s artistic heritage better.

These artworks include Market Place by Chen Chong Swee, Boschbrand (Forest Fire) by Raden Saleh, Jetty at Sinde by U Ba Nyan, Singapore Waterfront by Georgette Chen, and Barber by Ong Kim Seng.

They join other artworks from the Louvre Museum in France, the Albertina Museum in Vienna, the Van Gogh Museum in Amsterdam, and the Leeum Museum of Art in South Korea.

The National Gallery Singapore will be the first South East Asian museum in the Art Store.

“Many of us are leveraging technology to fulfill personal passions. We’re also seeing more instances of art and technology coming together, whereby artists, collectors, and museums are exploring digital solutions to create and showcase their art,” said Mark Kim, president of Samsung Electronics Singapore.

“The Frame, which has gained widespread popularity among homeowners around the world, enables consumers to enjoy art in the comfort of their homes. With this collaboration with National Gallery Singapore, we hope to introduce Singapore and South East Asian art to more individuals via our Art Store.”

There are plans to expand the collection for The Frame users in the future.