Client: Samsonite
Date: Apr 2022
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Samsonite has upcycled pre-loved luggage into coasters in Singapore for Earth Day.

The coasters, created by Singapore-based design company Studio Dam, are made from pre-loved luggage upcycled into sets of 2-piece coasters which people can redeem at Samsonite’s outlets in Singapore.

In addition, for every pre-loved piece traded by people, Samsonite has committed to a S$10 donation to the World Wide Fund For Nature organization in Singapore.

The donation will go towards the group’s No Plastic In Nature Initiative, Plastic ACTion (PACT), a program that empowers companies to adapt their business models and processes to be more resource-efficient.

“We are pleased to share the news of our partnership with STUDIO DAM in our ongoing efforts to reduce wastage and increase sustainable initiatives within our company,” said Hazlina Dayangku, head of marketing and brand strategy for South East Asia at Samsonite.

“It’s truly encouraging for us that travelers have embraced this campaign and we take this as a positive move forward towards creating a beneficial impact on the way we engage with our sustainable goals.”