Agency: Samaritans
Client: Samaritans
Date: Jan 2022
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Suicide prevention charity Samaritans has teamed up with a whole host of familiar faces including Julie Walters, Stevie Basaula, Keith Lemon and James Acaster for its latest campaign titled ‘Brew Monday.’

The initiative aims to dispel the myth that ‘Blue Monday’ is the most difficult day of the year, noting that feeling low can happen at any time and it’s important that people feel comfortable to communicate what they are going through.

In the video, viewers see the celebs encourage people to have a cuppa and a chat with someone they care about.