The Drum Awards for Marketing - Entry Deadline

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Date: Sep 2019
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Salesforce's latest campaign hopes to make it clear that there has never been a better time to be a Salesforce customer. Everywhere you look, companies are serving up experiences that feel easy. Seamless. Magical. Want to buy new shoes from your phone and have them delivered to your house the next day? No problem. Others are just overdue. Like being able to call customer service and talk to a rep who actually knows you, and can actually help.

On the flip side, the very things that make this era so great for customers make it challenging for companies. Every department, job function, and process has its own technology. How do you connect it all? Every company knows it needs to move faster and create deeper relationships with customers. How do you do it?

That is the core value proposition at Salesforce and the message of its new campaign, 'We bring companies and customers together.'

Salesforce make technology that supercharges every part of your company that connects with customers, delivering a 360-degree customer view across sales, marketing, service, e-commerce, mobile apps, connected products and more. CRM also powers integration with all the other parts of your business already humming along, including supply chains and finance. It’s back office, front office, and offices yet to come.