Safely Home – Western Cape Government: #ItCanWait

The Western Cape Government in South Africa has released a hard-hitting road safety ad that juxtaposes the hilarity of people bumping into things while texting with the fatal consequences of checking your phone at the wheel.

The bulk of the #ItCanWait spot features phone-related mishaps filmed on CCTV – a woman walking into a bus stop, a man falling into a pond – accompanied by circus music.

After a line reads: ‘You can’t even text and walk’, the film cuts to a young woman texting while driving. The music cuts as she hits another vehicle and is violently injured through being thrown around the car.

The screen then reads: ‘So why do you text and drive?’