Visa: Where You Shop Matters by Saatchi & Saatchi

Client: Visa
Date: Nov 2019
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Visa’s Christmas campaign is supporting the UK’s independent retailers for a second year. In a rallying cry to UK shoppers, the campaign is encouraging people to switch their focus from what they are buying to where they are buying, urging shoppers to show their local high streets some love this Christmas and beyond.

The TV advert features 13 real shopkeepers – including a bookseller, greengrocer, antique dealer and café owner - singing Queen’s Somebody to Love. The campaign will put the spotlight on over 150 independent retailers nationwide, including featuring them in personalised adverts on prime city-centre billboards as well as geo-targeted ads on social media.

The campaign also features a nationwide competition inviting shopkeepers to warm up their vocal chords and recreate Visa’s Christmas advert to show why ‘Where You Shop Matters’. The winning retailer will see their advert air during a prime-time advertising slot in the run-up to Christmas for millions to see.

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