Visa: leaderboard-top-1 by Saatchi & Saatchi

Visa turns the traditional Christmas format on its head and switches the focus from what people are buying, to who they are from. For its debut Christmas advert, the financial services company pays homage to the UK’s nation of shopkeepers.

The ad shines a spotlight on nine real shopkeepers- including a butcher, a baker, a bookseller and a florist - who are the heroes of Britain’s high streets.

Created by ad agency Saatchi & Saatchi, it aims to encourage shoppers to support their high streets and local communities this year.

Keeping the high street alive, each shopkeeper recites Christmas classic Mariah Carey’s All I Want For Christmas Is You.

Other than inviting the nation to visit the high street this Christmas, the campaign will also celebrate 100 independent retailers nationwide with personalised adverts on billboards in prime local locations and geo-targeted ads on social media - spotlighting their businesses in the run-up to Christmas.