Visa: All They Want For Christmas Is You by Saatchi & Saatchi

Client: Visa
Date: Nov 2018
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Visa turns the traditional Christmas format on its head and switches the focus from what people are buying, to who they are from. For its debut Christmas advert, the financial services company pays homage to the UK’s nation of shopkeepers.

The ad shines a spotlight on nine real shopkeepers- including a butcher, a baker, a bookseller and a florist - who are the heroes of Britain’s high streets.

Created by ad agency Saatchi & Saatchi, it aims to encourage shoppers to support their high streets and local communities this year.

Keeping the high street alive, each shopkeeper recites Christmas classic Mariah Carey’s All I Want For Christmas Is You.

Other than inviting the nation to visit the high street this Christmas, the campaign will also celebrate 100 independent retailers nationwide with personalised adverts on billboards in prime local locations and geo-targeted ads on social media - spotlighting their businesses in the run-up to Christmas.

Credits

TITLE: All they want for Christmas is you

CLIENT: Visa UK

ADVERTISING AGENCY: Saatchi & Saatchi London

EXECUTIVE CREATIVE DIRECTORS: Kate Stanners

CREATIVE DIRECTOR: Will John

CREATIVES: Gabriel Garcia, Felipe Sampaio, Ryan Price

PLANNERS: Jeppe Fischer-Mogensen, Craig Adams

ACCOUNT HANDLERS: Richard Sweetman, Ryan Mullan, Nick Judd

AGENCY PRODUCERS: Marie Hughes, Victoria Whitlow, Georgia Middleton

MEDIA BUYING AGENCY: Starcom

MEDIA PLANNER: Ben Dalton, Wanju Lee, Jerome Holder, Claudia Chang

PRODUCTION COMPANY: Gorgeous

DIRECTOR: Chris Palmer

EDITOR: Jonnie Scarlett (The Quarry)

POST-PRODUCTION COMPANY: Post – Fatiboo, Grade - MPC

AUDIO POST-PRODUCTION COMPANY: Wave

CITY / COUNTRY: UK

EXPOSURE: TV, OOH, Cinema, Social, Online

AGENCY CONTACT: Harry Cole 020 7462 7072 / harry.cole@saatchi.co.uk

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