Toyota: Where Freedom Meets Family by Saatchi & Saatchi
- Location:
Toyota Australia has launched the all-new Toyota Kluger Hybrid in a new campaign that takes a light-hearted look at modern family life.
Created by Saatchi & Saatchi Australia, ‘Where Freedom Meets Family’ brings freedom and family together to prove the 2021 Kluger Hybrid is just as much for the adults as it is for the kids.
Directed by Good Oil’s Fiona McGee, the integrated campaign will run on broadcast television, digital, point of sale sponsorships and CRM.
Credits
Client: Toyota Motor Corporation Australia
Senior Manager – Brand Management & Communications: Andrew Wearing
Manager, Communications - Commercial and Brand: Jeremie Smith
Senior Communications Coordinator - Commercial Vehicles: Brooke Butkiewicz
Communications Coordinator - Commercial Vehicles: Ingrid Vio
Creative Agency: Saatchi & Saatchi Australia
Chief Creative Officer: Mike Spirkovski
Creative Director: Sam Chappell
Senior Copywriter: Jack Wall
Senior Art Director: Philip Harkness
Executive Producer: Rachel Devine
Senior TV Producer: Michael Demosthenous
Chief Strategy Officer: Alex Speakman
Planning Director: Joe Heath
Chief Client Officer: Ben Court
Group Business Director: Damiano Di Pietro
Senior Business Director: Liza Schulberg & Kenyon Marais
Senior Business Manager: Jessie Roper
Business Manager: Lucy Biggs
Business Executive: Alex Karanicolas
Production Company: Good Oil
Director: Fiona McGee
Executive Producer: Sam Long
Producer: Claire Richards
Editor: Mark Burnett
Post Production: The Editors
Sound House: Rumble Studios
