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Toyota: Toyota Hilux by Saatchi & Saatchi & Sweetshop

Client: Toyota
Date: Nov 2020
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Toyota New Zealand has unveiled its new brand platform for the 2021 Hilux through a multi-channel campaign that celebrates the bond between friends, between driver and their Hilux, and between Toyota and New Zealand.

Created by Saatchi & Saatchi New Zealand, the content was shot on location in Queenstown and directed by Sweetshop’s Damien Shatford, with stills by Ross Brown. The campaign comprises of 20 individual pieces of film and includes TV, Social, Digital, Press, Outdoor and a number of site-specific contextual iterations. The media approach was led by Starcom New Zealand.

The music that underpins the campaign was a bespoke collaboration between local New Zealand music legends Troy Kingi and Tami Neilson, revisiting the classic “Ghost Riders in the Sky”. It marks a continuing connection between Kingi and Hilux, having acted in the previous two Hilux campaigns.

Credits

Client: Toyota NZ Ltd

Creative Agency: Saatchi & Saatchi NZ

Media Agency: Starcom

Production company: Sweetshop

Director: Damien Shatford

Executive Producer: Ben Dailey

Executive Producer: Kate Roydhouse

Producer: Tony Whyman

DOP: Ben Seresin

Post / VFX: Stu Bedford

Audio: Franklin Road – Shane Taipari

Music: Ghost Riders in the Sky – Performed by Troy Kingi & Tami Neilson

Photography: Ross Brown – Match

Retouching: Jason King - SixtyFour