Toyota New Zealand has unveiled its new brand platform for the 2021 Hilux through a multi-channel campaign that celebrates the bond between friends, between driver and their Hilux, and between Toyota and New Zealand.
Created by Saatchi & Saatchi New Zealand, the content was shot on location in Queenstown and directed by Sweetshop’s Damien Shatford, with stills by Ross Brown. The campaign comprises of 20 individual pieces of film and includes TV, Social, Digital, Press, Outdoor and a number of site-specific contextual iterations. The media approach was led by Starcom New Zealand.
The music that underpins the campaign was a bespoke collaboration between local New Zealand music legends Troy Kingi and Tami Neilson, revisiting the classic “Ghost Riders in the Sky”. It marks a continuing connection between Kingi and Hilux, having acted in the previous two Hilux campaigns.
Client: Toyota NZ Ltd
Creative Agency: Saatchi & Saatchi NZ
Media Agency: Starcom
Production company: Sweetshop
Director: Damien Shatford
Executive Producer: Ben Dailey
Executive Producer: Kate Roydhouse
Producer: Tony Whyman
DOP: Ben Seresin
Post / VFX: Stu Bedford
Audio: Franklin Road – Shane Taipari
Music: Ghost Riders in the Sky – Performed by Troy Kingi & Tami Neilson
Photography: Ross Brown – Match
Retouching: Jason King - SixtyFour