Toyota: Go Highlander by Saatchi & Saatchi
- Location:
Whether aliens are attacking the arctic, outlaws are stranding a family in the wild west or kids are just needing a ride home, Toyota is bringing the action to this year’s Super Bowl to spotlight the all-new 2020 Toyota Highlander. In the spot, titled ‘Heroes’, Cobie Smulders is calmly behind the wheel of the SUV in the role of action hero and mother as she rescues a cast of characters in familiar movie moments.
The spot, which will appear in the first ad break of the fourth quarter, features the Highlander Platinum grade. The ad kicks off the ‘Go Highlander’ campaign for the fourth-generation Highlander.
“When Toyota approached me, I felt very flattered getting to play the hero in my first-ever Big Game commercial,” said Smulders (Stumptown, How I Met Your Mother). “I’m a mom, and I love that I’m playing a mom in this ad. When I think of heroes, I think of women and moms – the toughest people out there – and to be able to represent that is a wonderful thing.”
As people get tragically left behind in four action movie scenes, Smulders calmly pulls up in the Highlander to rescue them.
Credits
Chief Creative Officer:
Jason Schragger
Executive Creative Director:
John Payne
Creative Director:
Matt Davis
Creative Director:
Mark Carolan
ACD Art Director:
Leo Borges
Sr. Copywriter:
Craig Ross
Design Director:
Vicente Silva
Director of Resource Management:
Jill Savage
Chief Operating Officer:
Lalita Koehler
Group Director of Content Production:
Sara Seibert
Executive Producer:
Pamela Parsons
Senior Producer:
Kathy Lippincott
Senior Music Supervisor:
Kristen Hosack
Director Of Project Management:
Angela Montoya
Project Manager:
Arianna Doykos
Project Manager:
Tara Allen
Managing Director:
Al Reid
Management Director:
Erica Baker
Group Account Director:
Courtney Husk
Account Director:
Amanda Breaux
Account Supervisor:
Sophie Turner
Account Executive:
Gustavo Vargas
Assistant Account Executive:
Natasha Walker
Chief Strategy Officer:
Mark Turner
Managing Director/Strategy & Insights:
Don Longfellow
Group Strategic Planning Director:
Evan Ferrari
Director/Connection & Insight Strategy:
Danny Litwak
Strategist
Emily Hudson
Director of Product Information:
Matt Hardesty
Product Information Specialist:
Travis Ray
Executive Communications Director:
John Lisko
Group Media Director:
Tom Scott
Media Director:
Tony Shan
Media Director:
Janet Waters
Associate Media Director:
Jayson McKeon
Director of Public Relations:
Kimberly Harms
Group Director, Earned Media & Public Relations:
Jana Hartline
Director, Broadcast Traffic:
Nadzyah Guillermo
Traffic Operations Manager:
Reggie Holling
Director, Business Affairs:
Linda Daubson
Sr. Business Affairs Manager:
Mimi Hirsch
Business Manager:
Ryan Lizama
Talent Payments Manager :
Zaki Hashem
Client Name(s):
Toyota Motor North America, Inc.
Group Vice President, Marketing
Ed Laukes
VP/Vehicle Marketing and Communications
Cynthia Tenhouse
General Manager
Joseph Moses
Senior Manager
Angie White
Manager
Kathi Jenkins
Planner
Yash Shah
Planner
Joanie Swearingen
Planner
Erin Doughty
PRODUCTION COMPANY:
Ruffian
FOUNDER/EXECUTIVE PRODUCER:
Robert Herman
HEAD OF PRODUCTION:
Sheila Eisenstein
LINE PRODUCER:
Nick Landon
DIRECTOR:
DIRECTOR OF PHOTOGRAPHY:
Trent Opalach
EDITING COMPANY:
Exile
EXECUTIVE PRODUCER:
CL Weaver
SR. PRODUCER:
Michael Miller
PRODUCER:
Dale Nichols
EDITOR:
Connor O'Neil
ASSISTANT EDITOR:
Rex Lowry
COLOR GRADE:
MPC
COLOR ARTIST:
Mark Gethin
COLOR PRODUCER:
Diane Valera
SPECIAL EFFECTS/FINISH:
ALT VFX
EXECUTIVE PRODUCER:
Chris Fieldhouse
SR VFX PRODUCER:
Celeste Fairlie
SHOOT SUPERVISOR/FLAME ARTIST:
Dave Edwards
VFX SUPERVISOR:
Colin Renshaw
VFX SUPERVISOR:
Andrew Hellen
VFX PRODUCTION MANAGER:
Jayce Attewell
ANIMATION & RIGGING TD:
Jordan McInnes
LEAD ANIMATOR:
Chris Rentoul
3D ANIMATOR:
John Trudgian
3D ANIMATOR:
Kerrie Moss
RIGGING TD:
Aleisha Moran
3D MODELLER:
Mitchell Robinson
3D MODELLER:
Nathan Rule
LIGHTING & LOOK DEV ARTIST:
Martin Kindle
LIGHTING & LOOK DEV ARTIST:
Jamie White
FX TD ARTIST:
Nick Angus
FX TD ARTIST:
Sina Rahimpour
ENVIRONMENT ARTIST:
Michael Cox
LEAD 2D COMPOSITOR:
Matt Chance
2D COMPOSITOR:
Mitchell Kehn
SENIOR COMPOSITOR:
Murray Smallwood
SENIOR COMPOSITOR:
Phil Outen
CONCEPT ARTIST:
Simon Cowell
CONCEPT ARTIST:
Harry Gold
IO/VFX ASSISTANT:
Ethan Vellacott
MUSIC COMPANY/UNDERSCORE:
Search Party Music
COMPOSER:
Sven Faulconer
ORCHESTRATOR:
Jordan Cox
EXECUTIVE PRODUCER:
Winslow Bright
MUSIC COMPANY/IN CAR MUSIC:
APM
TITLE:
"Love Is The Reason"
SOUND DESIGN:
Source Sound
SOUND DESIGNER:
Charles Deenan
MIX:
LIME STUDIOS
Audio Engineer
Loren Silber
Executive Producer
Susie Boyajan
Senior Producer
Kayla Phungglan
PR PHOTOGRAPHER:
Chris DeLorenzo