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Toyota: Go Highlander by Saatchi & Saatchi

Client: Toyota
Date: Feb 2020
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Whether aliens are attacking the arctic, outlaws are stranding a family in the wild west or kids are just needing a ride home, Toyota is bringing the action to this year’s Super Bowl to spotlight the all-new 2020 Toyota Highlander. In the spot, titled ‘Heroes’, Cobie Smulders is calmly behind the wheel of the SUV in the role of action hero and mother as she rescues a cast of characters in familiar movie moments.

The spot, which will appear in the first ad break of the fourth quarter, features the Highlander Platinum grade. The ad kicks off the ‘Go Highlander’ campaign for the fourth-generation Highlander.

“When Toyota approached me, I felt very flattered getting to play the hero in my first-ever Big Game commercial,” said Smulders (Stumptown, How I Met Your Mother). “I’m a mom, and I love that I’m playing a mom in this ad. When I think of heroes, I think of women and moms – the toughest people out there – and to be able to represent that is a wonderful thing.”

As people get tragically left behind in four action movie scenes, Smulders calmly pulls up in the Highlander to rescue them.

Credits

Chief Creative Officer:

Jason Schragger

Executive Creative Director:

John Payne

Creative Director:

Matt Davis

Creative Director:

Mark Carolan

ACD Art Director:

Leo Borges

Sr. Copywriter:

Craig Ross

Design Director:

Vicente Silva

Director of Resource Management:

Jill Savage

Chief Operating Officer:

Lalita Koehler

Group Director of Content Production:

Sara Seibert

Executive Producer:

Pamela Parsons

Senior Producer:

Kathy Lippincott

Senior Music Supervisor:

Kristen Hosack

Director Of Project Management:

Angela Montoya

Project Manager:

Arianna Doykos

Project Manager:

Tara Allen

Managing Director:

Al Reid

Management Director:

Erica Baker

Group Account Director:

Courtney Husk

Account Director:

Amanda Breaux

Account Supervisor:

Sophie Turner

Account Executive:

Gustavo Vargas

Assistant Account Executive:

Natasha Walker

Chief Strategy Officer:

Mark Turner

Managing Director/Strategy & Insights:

Don Longfellow

Group Strategic Planning Director:

Evan Ferrari

Director/Connection & Insight Strategy:

Danny Litwak

Strategist

Emily Hudson

Director of Product Information:

Matt Hardesty

Product Information Specialist:

Travis Ray

Executive Communications Director:

John Lisko

Group Media Director:

Tom Scott

Media Director:

Tony Shan

Media Director:

Janet Waters

Associate Media Director:

Jayson McKeon

Director of Public Relations:

Kimberly Harms

Group Director, Earned Media & Public Relations:

Jana Hartline

Director, Broadcast Traffic:

Nadzyah Guillermo

Traffic Operations Manager:

Reggie Holling

Director, Business Affairs:

Linda Daubson

Sr. Business Affairs Manager:

Mimi Hirsch

Business Manager:

Ryan Lizama

Talent Payments Manager :

Zaki Hashem

Client Name(s):

Toyota Motor North America, Inc.

Group Vice President, Marketing

Ed Laukes

VP/Vehicle Marketing and Communications

Cynthia Tenhouse

General Manager

Joseph Moses

Senior Manager

Angie White

Manager

Kathi Jenkins

Planner

Yash Shah

Planner

Joanie Swearingen

Planner

Erin Doughty

PRODUCTION COMPANY:

Ruffian

FOUNDER/EXECUTIVE PRODUCER:

Robert Herman

HEAD OF PRODUCTION:

Sheila Eisenstein

LINE PRODUCER:

Nick Landon

DIRECTOR:

DIRECTOR OF PHOTOGRAPHY:

Trent Opalach

EDITING COMPANY:

Exile

EXECUTIVE PRODUCER:

CL Weaver

SR. PRODUCER:

Michael Miller

PRODUCER:

Dale Nichols

EDITOR:

Connor O'Neil

ASSISTANT EDITOR:

Rex Lowry

COLOR GRADE:

MPC

COLOR ARTIST:

Mark Gethin

COLOR PRODUCER:

Diane Valera

SPECIAL EFFECTS/FINISH:

ALT VFX

EXECUTIVE PRODUCER:

Chris Fieldhouse

SR VFX PRODUCER:

Celeste Fairlie

SHOOT SUPERVISOR/FLAME ARTIST:

Dave Edwards

VFX SUPERVISOR:

Colin Renshaw

VFX SUPERVISOR:

Andrew Hellen

VFX PRODUCTION MANAGER:

Jayce Attewell

ANIMATION & RIGGING TD:

Jordan McInnes

LEAD ANIMATOR:

Chris Rentoul

3D ANIMATOR:

John Trudgian

3D ANIMATOR:

Kerrie Moss

RIGGING TD:

Aleisha Moran

3D MODELLER:

Mitchell Robinson

3D MODELLER:

Nathan Rule

LIGHTING & LOOK DEV ARTIST:

Martin Kindle

LIGHTING & LOOK DEV ARTIST:

Jamie White

FX TD ARTIST:

Nick Angus

FX TD ARTIST:

Sina Rahimpour

ENVIRONMENT ARTIST:

Michael Cox

LEAD 2D COMPOSITOR:

Matt Chance

2D COMPOSITOR:

Mitchell Kehn

SENIOR COMPOSITOR:

Murray Smallwood

SENIOR COMPOSITOR:

Phil Outen

CONCEPT ARTIST:

Simon Cowell

CONCEPT ARTIST:

Harry Gold

IO/VFX ASSISTANT:

Ethan Vellacott

MUSIC COMPANY/UNDERSCORE:

Search Party Music

COMPOSER:

Sven Faulconer

ORCHESTRATOR:

Jordan Cox

EXECUTIVE PRODUCER:

Winslow Bright

MUSIC COMPANY/IN CAR MUSIC:

APM

TITLE:

"Love Is The Reason"

SOUND DESIGN:

Source Sound

SOUND DESIGNER:

Charles Deenan

MIX:

LIME STUDIOS

Audio Engineer

Loren Silber

Executive Producer

Susie Boyajan

Senior Producer

Kayla Phungglan

PR PHOTOGRAPHER:

Chris DeLorenzo

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