The Drum Awards for Marketing - Extended Deadline

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The ‘Mystery Volleyball’ event and film are part of the ‘You’re only as old as you move’ campaign conceived by Saatchi & Saatchi, Switzerland on behalf of body pain expert, Voltaren, a GSK Consumer Healthcare brand. The campaign aims to challenge prejudices, that people have around pain and movement, with a compelling story featuring two Brazilian women in their 50s, Carla Cury (56) and Vania Verneck (53), performing a series of age-defying beach volleyball games facing much younger opponents.

The campaign brings to life the core purpose of Voltaren - whatever your age, and despite muscle or joint pain, you can still experience the joy of movement. Both protagonists have been playing volleyball for around 40 years and regularly experience body pain, which they treat with Voltaren (Cataflam PRO in Brazil). The casting process was integral to the film, in finding real women who regularly rely on Voltaren to be able to play Volleyball at a high level.

Credits

Executive Creative Director: Jan Teulingkx

Creative Director: Frederic Doms, Marine Quere

Creative Team: Frederic Doms, Marine Quere

Additional Credits: Graphic Design: Paola Chizzolini, Laureat Bakolli

Planner: Jane Cantellow

Producers: Sally Alekna, Susannah Cooke

Global Account Director: Nicholas Baddour

Account Manager: Matthieu Lespes

CEO: Andrea Pedrazzini ​

Finance Director: Jean-Pierre Maler​

Director: Zach Guerra

Producer: Fraser Lawson, Brendan Kierman, Justin Moore Lewy, Emilia Mello

Casting Producer: Lauro Santanna

Director of Photography: Dudu Miranda

Camera Assistant: Julia Smith

Sound Recordist: Gian Ciminelli

Production Designer : Jamie McMurry

1st Assistant Director : Barbara Sette

VFX Supervisor: Ben East

Flame: Ben East

Telecine: Duncan Russell

Post Producer: Jake Saunders

Music: Audio Network – 2 x tracks – “Big Match & This is how I roll”

Sound Design: Michael Powell