Voltaren Emulgel: advert-body-2 by Saatchi & Saatchi Switzerland
- Location:
The ‘Mystery Volleyball’ event and film are part of the ‘You’re only as old as you move’ campaign conceived by Saatchi & Saatchi, Switzerland on behalf of body pain expert, Voltaren, a GSK Consumer Healthcare brand. The campaign aims to challenge prejudices, that people have around pain and movement, with a compelling story featuring two Brazilian women in their 50s, Carla Cury (56) and Vania Verneck (53), performing a series of age-defying beach volleyball games facing much younger opponents.
The campaign brings to life the core purpose of Voltaren - whatever your age, and despite muscle or joint pain, you can still experience the joy of movement. Both protagonists have been playing volleyball for around 40 years and regularly experience body pain, which they treat with Voltaren (Cataflam PRO in Brazil). The casting process was integral to the film, in finding real women who regularly rely on Voltaren to be able to play Volleyball at a high level.
Credits
Executive Creative Director: Jan Teulingkx
Creative Director: Frederic Doms, Marine Quere
Creative Team: Frederic Doms, Marine Quere
Additional Credits: Graphic Design: Paola Chizzolini, Laureat Bakolli
Planner: Jane Cantellow
Producers: Sally Alekna, Susannah Cooke
Global Account Director: Nicholas Baddour
Account Manager: Matthieu Lespes
CEO: Andrea Pedrazzini
Finance Director: Jean-Pierre Maler
Director: Zach Guerra
Producer: Fraser Lawson, Brendan Kierman, Justin Moore Lewy, Emilia Mello
Casting Producer: Lauro Santanna
Director of Photography: Dudu Miranda
Camera Assistant: Julia Smith
Sound Recordist: Gian Ciminelli
Production Designer : Jamie McMurry
1st Assistant Director : Barbara Sette
VFX Supervisor: Ben East
Flame: Ben East
Telecine: Duncan Russell
Post Producer: Jake Saunders
Music: Audio Network – 2 x tracks – “Big Match & This is how I roll”
Sound Design: Michael Powell