Sands Resort Macao: David Beckham, Londoner by Saatchi & Saatchi
- Location:
Las Vegas Sands-owned Sands China is enlisting the help of David Beckham again in a new campaign to promote The Londoner Macao, a British-themed replica of the Sands Cotai Central Cotai Strip integrated resort in Macau.
The former Manchester United player, who is a brand ambassador for Sands Resorts, is working with the interior design team to design The Londoner Macao, which will incorporate four hotel brands like the new The Londoner Hotel (previously Holiday Inn Macao Cotai Central).
The resort will feature classic British landmarks like an exterior facade modelled on the palace of Westminster and Houses of Parliament, completed with a 96-metre clock tower.
The new campaign film features Beckham walking down the streets of London and tagging items and places that he wants his personal assistants to bring to the new development in Macau.
Credits
Client: Sands China
Creative Agency: Saatchi & Saatchi Shanghai
Chief Creative Officer: Fan Ng
Creative Team: Rob Potts, Lee Kwee Keak, Jeremy Li, Felipe Franco
Head of Production Shanghai: Ran Yin
Head of Production London: Rebecca Williams
Business Director: Genevieve Lim
