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Robinsons: Let There Be Fruit by Saatchi & Saatchi

Client: Robinsons
Date: Apr 2021
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Robinsons, has launched a new campaign to help ‘flavour a billion water moments’, with a TV ad that shows all the ways people can liven up their water glass with the great taste and real fruit of Robinsons.

The campaign launches at a time where people are increasingly looking to healthier, affordable and sustainable options in order to stay hydrated both at home and on the go, with 85% of adults now owning a reusable water bottle to top up throughout the day and tap water consumption up 23% in the last year.

While staying hydrated has massive health benefits and keeps people feeling healthy, alert and focused, even for the well intentioned, drinking eight glasses of water every day can be difficult.

This insight led to the Let There Be Fruit campaign, created by Saatchi & Saatchi and filled with an energy, joy and love for life that feels distinctly Robinsons, to show both kids and adults that whenever and wherever people are drinking water, there’s an opportunity to make it more enjoyable.