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Operation Black Vote: All For Nothing by Saatchi & Saatchi

Date: Apr 2021
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Operation Black Vote (OBV) has released an awareness campaign, created by Saatchi & Saatchi, as part of an urgent appeal to encourage underrepresented communities to register to vote.

In the UK, the 6th May sees the first major vote since George Floyd’s death nearly one year ago. However, ethnic minorities still show worryingly low levels of registration compared to the national average. BAME non voter registration is at 24%, compared to 6% in white communities.

If people aren’t registered by Monday 19th April, they will not be able to vote.

The campaign focuses on the importance of registering to vote and delivers a stark message. By not exercising a power to vote, the 200,000 people that attended mass rallies, the 135 arrests, and the on-going campaign to tackle racial injustice, can be seen as ‘all for nothing’.

Operation Black Vote is urging underrepresented people, not just Black, Asian and minority ethnic individuals, but also young people too, not to underestimate the power of their vote to help create real change.

Saatchi & Saatchi is also building conversations and awareness through Clubhouse, and across various podcasts.


OBV Founder: Lord Woolley

Agency: Saatchi & Saatchi London

Global President, Saatchi & Saatchi: Magnus Djaba

Managing Director: Sarah Jenkins

Account Lead: Rania Kouros

CCO: Guillermo Vega

ECD: Dan Treichel

Creative Directors: Jon Farley, Alex Lucas

Creatives: Emily Downing, Olivia Weston

CSO: Richard Huntington

Planning Partner: Rui Ferreira

Designers: Kerry Roper, Emmet O’Shea

Agency producers: Rebecca Williams, Adam Walker, Hedda Asmussen

Production company: Prodigious

Post producers: Jesús Rubio & Jon Murray

Film editor: Javid Durrani

Picture Researcher: Marc Swadel

Colour grade: Matty Lee-Redman

AFX artists: Oliver Durant, Lizzy Rowlatt

Flame artists: Paul Dixon, Jack Kennedy

Audio mix: Josh Campbell at Factory

Music by Philip Kay at KOM (Kay-Oskwarek Music)

Music supervision: James Radford

VO: Osy Ikhile c/o London Voice Boutique

Public Relations: MSL

MSL CEO: Chris McCafferty

MSL Managing Director: Jo Grierson

MSL Creative: Kim Allain