Operation Black Vote (OBV) has released an awareness campaign, created by Saatchi & Saatchi, as part of an urgent appeal to encourage underrepresented communities to register to vote.
In the UK, the 6th May sees the first major vote since George Floyd’s death nearly one year ago. However, ethnic minorities still show worryingly low levels of registration compared to the national average. BAME non voter registration is at 24%, compared to 6% in white communities.
If people aren’t registered by Monday 19th April, they will not be able to vote.
The campaign focuses on the importance of registering to vote and delivers a stark message. By not exercising a power to vote, the 200,000 people that attended mass rallies, the 135 arrests, and the on-going campaign to tackle racial injustice, can be seen as ‘all for nothing’.
Operation Black Vote is urging underrepresented people, not just Black, Asian and minority ethnic individuals, but also young people too, not to underestimate the power of their vote to help create real change.
Saatchi & Saatchi is also building conversations and awareness through Clubhouse, and across various podcasts.
OBV Founder: Lord Woolley
Agency: Saatchi & Saatchi London
Global President, Saatchi & Saatchi: Magnus Djaba
Managing Director: Sarah Jenkins
Account Lead: Rania Kouros
CCO: Guillermo Vega
ECD: Dan Treichel
Creative Directors: Jon Farley, Alex Lucas
Creatives: Emily Downing, Olivia Weston
CSO: Richard Huntington
Planning Partner: Rui Ferreira
Designers: Kerry Roper, Emmet O’Shea
Agency producers: Rebecca Williams, Adam Walker, Hedda Asmussen
Production company: Prodigious
Post producers: Jesús Rubio & Jon Murray
Film editor: Javid Durrani
Picture Researcher: Marc Swadel
Colour grade: Matty Lee-Redman
AFX artists: Oliver Durant, Lizzy Rowlatt
Flame artists: Paul Dixon, Jack Kennedy
Audio mix: Josh Campbell at Factory
Music by Philip Kay at KOM (Kay-Oskwarek Music)
Music supervision: James Radford
VO: Osy Ikhile c/o London Voice Boutique
Public Relations: MSL
MSL CEO: Chris McCafferty
MSL Managing Director: Jo Grierson
MSL Creative: Kim Allain