advert-body-1 by Saatchi & Saatchi
- Location:
Operation Black Vote (OBV) has released a campaign that uses real quotes from politicians to urgently encourage Britain's disenfranchised youth, particularly Black and Minority Ethnic youth to register to vote.
Created by Saatchi & Saatchi London the hard-hitting awareness campaign highlights some of the controversial words uttered by politicians.The campaign depicts the notion that politicians represent those who vote for them, and therefore, encourages BAME and minority communities to vote so they are fairly represented in Parliament.
The forthcoming election is broadly seen as one of the most important political events in generations. The campaign’s central message is that if BAME communities, and young people in general do not register to vote, others with often controversial views, will speak for them.
OBV is a not for profit, non-party political organisation focussed on voter registration and getting the vote out, political mentoring and nurturing leadership. Its foundations are based on the four pillars of education, participation, representation and equality promotion.
Credits
Agency
Saatchi & Saatchi London
Agency contact
Adrian Ash
Agency contact job title
Business Lead
Client name
Operation Black Vote
Client job title
Simon Woolly, Founder
Copywriter
Marcus Petterson
ECD / CCO
Guillermo Vega (CCO) Dan Treichel (ECD)
Art director
Kate Murphy
Planner/CSU Director
Richard Huntington
Designer
Kerry Roper + Saatchi design team
Agency producer
Rebecca Williams, Ally Dean, Rebecca McClelland
Agency production Assistant
Lauren Harvey
Production Company Producer
Matt Buels & Polly Leach
Production company
Hungry Man
Director
David Allain
Audio Post Production
750
Post Production
TenThree / The Mill
Talent Agency
ITB Worldwide – Talent casting & procurement
Talent Agency Team
Claire Byrne/ Jan Taubert
Exposure (media channels)
Socials: IG, FB, TW, YT.