Tampax: Comfort Wright by Saatchi & Saatchi NY
- Location:
Tampax, together with Publicis Groupe agencies Saatchi & Saatchi New York, MSL Group and Publicis Media, has launched a taboo-breaking campaign.
On a mission to educate the UK on correct tampon use, Tampax is responding to the insight that hundreds of women in the UK do not know how to use them correctly.
Featuring a relatable period personality in the form of faux talk-show host ‘Comfort Wright,’ the TV ad tackles common issues women experience when using tampons.
Credits
Creative Directors: Laura Stamm-Boyd
Creative Teams: Amanda Green
Global Planning Director: Jane Jovanovic
Account Team: Iulia Galan, Maria Orr, Louise Lehmuller
Executive Producer: Jeri Slater
Consumer PR Team: Katie Andrews, Louisa Norman
Media Planners: Isobel Gallagher, Sinead Cazabon
TV Production Company: Community Films
TV Director: JEAN
TV Editor: Pete Reglis, Harbor Picture Company
TV Production Company Producer: Joe Myers
TV Post-Production Company: Harbor Picture Company
TV Audio Post-Production Company: Harbor Picture Company
Publicis New York Brand Team: Melissa Suk (BFO), Kristen Haun (BFO), Anna Sella (RBU), Margot Massiera (RBU)
