National Down Syndrome Society: 40 Years No Limitations by Saatchi & Saatchi NY

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To mark NDSS’s 40th anniversary, the organization partnered with Saatchi & Saatchi New York to challenge the limitations imposed on people with Down syndrome.

This digital and social campaign furthers the conversation following last year’s noteworthy Law Syndrome launch, which propelled legislation to reform the complex and misguided laws that hinder the Down syndrome community. This iteration of the campaign builds on this concept by focusing on the accomplishments of those with Down syndrome and how they have defied society’s expectations.

The video, which will be shared across YouTube, Facebook and Instagram, introduces the audience to a doctor telling a parent that their child has Down syndrome and describing the limitations associated with the diagnosis. The points made by the doctor are restrictions that the self-advocates featured in the video have likely heard about themselves from society, but instead of accepting them, the video showcases the individuals using them as fuel to not only meet their goals, but exceed them.

The individuals with Down syndrome featured in the video have made remarkable accomplishments. Collette Divitto owns a baking business, AnnaRose Rubright earned her college degree, Louis Dilauri has outlived the average life expectancy, John Tucker starred on an Emmy-winning TV show, Adrian Forsythe is a Lobbyist on Capitol Hill, Jon Stoklosa is a successful Powerlifter and Nicole Figueroa has been in a relationship with Jeffery Resnick for over 14 years. The incredible talent for the video was chosen from NDSS’s large network of self-advocates with diverse backgrounds and unique stories.

Through this work, Saatchi and NDSS aim to build further awareness for the cause and share an empowering message for the community, which highlights the accomplishments of NDSS’s self-advocates and propels momentum for the future. Saatchi and NDSS hope this encourages individuals within and outside of the community to raise awareness for the cause through word of mouth and donations at lawsyndrome.org.

Credits

Agency: Saatchi & Saatchi New York

CEO:Andrea Diquez

CCO: Taras Wayner

Creative Director: Daniel Lobatón

Associate Creative Director / Art Director: Rafael Segri

Associate Creative Director / Copywriter: Kiko Mattoso

Producer: Danielle Hallack

Account Director: Ciara Siegel

Account Manager: Danielle Weiner

Account Executive: Micah Sharfstein

Digital Director: Melissa Hochman

Production: Curfew

Director: Anthony Pellino

Producer: Chris Dodds

Partner: Mark Smith

Partner: Spencer Dennis

Executive Producer : Kathryn Berk

Edit: Whitehouse Post

Editor: David Cea

Assistant Editor: Alejandro Villagran

Executive Producer: Caitlin Grady

Producer: Ryan Smith

Client: NDSS

CEO / President: Sara Weir

Senior VP: Kandi Pickard

Manager of Inclusive Education Programming: Sara Jo Soldovieri

Manager of Grassroots Advocacy: Nicole Patton

Director of Government Relations: Ashley Helsing

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