The Drum Awards Festival - Official Deadline

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Client: Tecate
Date: Sep 2016
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During the presidential debate on Sept. 26, Heineken-owned Mexican beer brand Tecate mocked Donald Trump's 'wall' by airing a spot that featured a wall of its own - one that's three feet tall, making it perfect for friends to rest their beers on while relaxing and having fun. "This wall might be small, but it's going to be a huge," a voiceover says in the ad. The national commercial - which debuted on Fox News, Univision and Telemundo during the presidential debate - was "filmed just outside the border town of Tecate, Mexico, where the Mexican beer originated and gets its namesake from," according to the brand. In a statement, Tecate's vice president Felix Palau said that the spot acknowledges an ongoing conversation and raises a glass to "beer's uncanny ability to bring people together in a positive way."