Born Bold by Saatchi & Saatchi New York
- Location:
Mexican beer Tecate has launched a national campaign in the US to promote its light beer, Tecate Light. Until now, the beer had only been marketed in Sunbelt states, which include Arizona, California, New Mexico, Nevada, and Texas. Now, Tecate Light is bringing its "Born Bold" campaign - which launched in 2015 - to the national stage. The 39-week campaign will include English and Spanish broadcast, OOH, PR, digital and #BornBold social activations. Saatchi & Saatchi New York has created two TV spots for the campaign, which feature the brand's Black Eagle mascot along with Mexican soccer referee Felipe Ramos Rizo and Mexican professional boxer Canelo Alvarez.
Credits
Chief Creative Officer: Jay Benjamin
Creative Director: Iain Neville
Creative Director: Johnnie Ingram
Associate Creative Director: Ross Wollinsky
Art Director: Ryan Gifford
Copywriter: Devin McGillivary
Head of Film: John Doris
Senior Producer: Tina Lam
Producer: Frances Edwards
Group Account Director: Parker Barnum
Management Supervisor: Jamie Daigle
Account Executive: Stacey Skulnik
Planning Director: Federico Evangelista
Production company: Hungry Man
Director: Dave Laden
DP: Corey Walter
Executive Producer: Kevin Byrne
Producer: Caleb Dewart
Service company: Tonic Films
Executive Producer: Susie Neill
Editorial: Cosmo Street Editorial
Editor: Aaron Langley
Executive Producer: Maura Woodward
Senior Producer: Luiza Naritomi
Assistant Editor: Josh Berger
Finishing House: Switch FX
Audio: Butter + Mr Bronx
Mixer/Sound Designer: Eric Hoffman
Producer: Claudia Gaspar
Music: Butter
Managing Director/Executive Producer: Ian Jeffreys
Producer: Ryan Faucett
Color: Company 3
Colorist: Tom Poole
Producer: Clare Movshon
Visual Effects: Method Studios
SVP Business Development: Stuart Robinson
Executive Producer: Angela Lupo
Producer: Heather Saunders
VFX Supervisor: Doug Luka
CG Supervisor: Ivan Guerrero
Compositing Supervisor: Ryan Leonard
Animation Supervisor: Matthew Hackett
Lead Rigger: Joon Lee
Lead FX TD: Tomas Slancik
Lead Lighting/Shading: Yuri Serizawa
Modeling/Tracking Lead: Brian Dinoto
Production TD: Matt Kushner
Massive TD: Rick Walia
Texturing: Sari Rodrig, Lauren Kushner
Animators: Matt Hackett, Joon Lee, Paul Wei, Rob Dollase, Sean Curran
FX Artists: Tomas Slancik, Matt Kushner, Zach Lewis, Vraja Para
Lighting: Yuri Serizawa, Ben Jones, Jon Parker, Vraja Para, Zach Lewis, Lucy Choi
Compositing: Ryan Leonard, Robert "Nick" Dauphinais, Chad Herrada, John Mangia, Aaron Baker
* We'd like to add a special thank you to Eugene Butta of the New York State Falconry Association for allowing us to film his hawks for reference and his insight into the anatomy of raptors as well as the US Department of the Interior Fish and Wildlife Services for giving us permission to use feather scans.