The Drum Awards for Marketing - Extended Deadline

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Date: Apr 2016
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Mexican beer Tecate has launched a national campaign in the US to promote its light beer, Tecate Light. Until now, the beer had only been marketed in Sunbelt states, which include Arizona, California, New Mexico, Nevada, and Texas. Now, Tecate Light is bringing its "Born Bold" campaign - which launched in 2015 - to the national stage. The 39-week campaign will include English and Spanish broadcast, OOH, PR, digital and #BornBold social activations. Saatchi & Saatchi New York has created two TV spots for the campaign, which feature the brand's Black Eagle mascot along with Mexican soccer referee Felipe Ramos Rizo and Mexican professional boxer Canelo Alvarez.

Credits

Chief Creative Officer: Jay Benjamin

Creative Director: Iain Neville

Creative Director: Johnnie Ingram

Associate Creative Director: Ross Wollinsky

Art Director: Ryan Gifford

Copywriter: Devin McGillivary

Head of Film: John Doris

Senior Producer: Tina Lam

Producer: Frances Edwards

Group Account Director: Parker Barnum

Management Supervisor: Jamie Daigle

Account Executive: Stacey Skulnik

Planning Director: Federico Evangelista

Production company: Hungry Man

Director: Dave Laden

DP: Corey Walter

Executive Producer: Kevin Byrne

Producer: Caleb Dewart

Service company: Tonic Films

Executive Producer: Susie Neill

Editorial: Cosmo Street Editorial

Editor: Aaron Langley

Executive Producer: Maura Woodward

Senior Producer: Luiza Naritomi

Assistant Editor: Josh Berger

Finishing House: Switch FX

Audio: Butter + Mr Bronx

Mixer/Sound Designer: Eric Hoffman

Producer: Claudia Gaspar

Music: Butter

Managing Director/Executive Producer: Ian Jeffreys

Producer: Ryan Faucett

Color: Company 3

Colorist: Tom Poole

Producer: Clare Movshon

Visual Effects: Method Studios

SVP Business Development: Stuart Robinson

Executive Producer: Angela Lupo

Producer: Heather Saunders

VFX Supervisor: Doug Luka

CG Supervisor: Ivan Guerrero

Compositing Supervisor: Ryan Leonard

Animation Supervisor: Matthew Hackett

Lead Rigger: Joon Lee

Lead FX TD: Tomas Slancik

Lead Lighting/Shading: Yuri Serizawa

Modeling/Tracking Lead: Brian Dinoto

Production TD: Matt Kushner

Massive TD: Rick Walia

Texturing: Sari Rodrig, Lauren Kushner

Animators: Matt Hackett, Joon Lee, Paul Wei, Rob Dollase, Sean Curran

FX Artists: Tomas Slancik, Matt Kushner, Zach Lewis, Vraja Para

Lighting: Yuri Serizawa, Ben Jones, Jon Parker, Vraja Para, Zach Lewis, Lucy Choi

Compositing: Ryan Leonard, Robert "Nick" Dauphinais, Chad Herrada, John Mangia, Aaron Baker

* We'd like to add a special thank you to Eugene Butta of the New York State Falconry Association for allowing us to film his hawks for reference and his insight into the anatomy of raptors as well as the US Department of the Interior Fish and Wildlife Services for giving us permission to use feather scans.