EE: Who Says You Can't by Saatchi & Saatchi London

Client: EE
Date: Aug 2018
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EE has marked the recent launch of its enhanced BT Sport offer with a new brand campaign starring Kevin Bacon and cook and football fan Delia Smith

The spot opens with Delia, wearing her Norwich City Football Club colours with pride, struggling to juggle preparing a roast chicken and watching a game on her laptop screen. Just as it would seem she is going to miss some of the action, Kevin strolls in with a bunch of carrots ready for roasting and a solution that means she gets to see the game – and in all its glory on the big screen.

With a simple tap on his phone, Kevin uses the enhanced BT Sport app from EE to cast the football straight from his phone to the TV. Delighted with the fact they can enjoy the game together in HD, Kevin and Delia are just in time to witness a goal and celebrate together.


Advertising Agency:

Executive Creative Director: Rob Potts

Creative: Will Brookwell, Will Helm & Mark Campion

Planner: Richard Huntington & Jeppe Fischer-mogensen

Account Handler: Alice Flanagan, Louise Harrop & Catherine Tilley

Executive Producer: Richard Firminger

Production Assistant: Nia Maclean

Media Buying Agency: Essence

Production Company: Hungry Man Productions

Director: Steve Bendelack

Editor: Billy Mead

Post-production Company: Mpc

Audio Post-production Company: Factory Studios

City / Country: Uk

Exposure: Nationwide

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