EE has marked the recent launch of its enhanced BT Sport offer with a new brand campaign starring Kevin Bacon and cook and football fan Delia Smith
The spot opens with Delia, wearing her Norwich City Football Club colours with pride, struggling to juggle preparing a roast chicken and watching a game on her laptop screen. Just as it would seem she is going to miss some of the action, Kevin strolls in with a bunch of carrots ready for roasting and a solution that means she gets to see the game – and in all its glory on the big screen.
With a simple tap on his phone, Kevin uses the enhanced BT Sport app from EE to cast the football straight from his phone to the TV. Delighted with the fact they can enjoy the game together in HD, Kevin and Delia are just in time to witness a goal and celebrate together.
Executive Creative Director: Rob Potts
Creative: Will Brookwell, Will Helm & Mark Campion
Planner: Richard Huntington & Jeppe Fischer-mogensen
Account Handler: Alice Flanagan, Louise Harrop & Catherine Tilley
Executive Producer: Richard Firminger
Production Assistant: Nia Maclean
Media Buying Agency: Essence
Production Company: Hungry Man Productions
Director: Steve Bendelack
Editor: Billy Mead
Post-production Company: Mpc
Audio Post-production Company: Factory Studios
City / Country: Uk