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EE: Kevin Bacon makes bath time better by Saatchi & Saatchi London

Client: EE
Date: Sep 2017
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EE has supported the launch of iPhone 8 and iPhone 8 Plus with a multi-million pound, multi-channel brand campaign that highlights the benefits of its new 4GEE Max plan and the UK’s best network with 4G in more places.

This time around, Kevin Bacon returns to join EE customer ‘Bob’ in the bath, upgrading his experience to tell him all about the benefits of the EE Max plan in conjunction with the launch of iPhone 8 and iPhone 8 Plus.

The ad creative is designed to highlight how EE customers continue to enjoy a better class of service and more benefits than on any other network, and that the new 4GEE Max plan is the best way to get the most out of the next generation iPhone.


Advertising agency: Saatchi & Saatchi London

Executive creative directors: Rob Potts, Andy Jex

Creative director: Adam Chiappe

Creative team: Harriet Ronn, Barney Spiro

Planner: Ronnie Crosbie

Account handler: Naomi Beaumont, Katie Young

Producer: Richard Firminger

Production assistant: Georgia Middleton

Media buying agency: Maxus

Production company: Hungry Man Productions

Director: Hank Perlman

Editor: Adam Spivey

Producer: Josh Goldstein

Post-production company: The Mill

Audio post-production company: Factory

City/country: Uk

Exposure: Nationwide