EE has supported the launch of iPhone 8 and iPhone 8 Plus with a multi-million pound, multi-channel brand campaign that highlights the benefits of its new 4GEE Max plan and the UK’s best network with 4G in more places.
This time around, Kevin Bacon returns to join EE customer ‘Bob’ in the bath, upgrading his experience to tell him all about the benefits of the EE Max plan in conjunction with the launch of iPhone 8 and iPhone 8 Plus.
The ad creative is designed to highlight how EE customers continue to enjoy a better class of service and more benefits than on any other network, and that the new 4GEE Max plan is the best way to get the most out of the next generation iPhone.
Advertising agency: Saatchi & Saatchi London
Executive creative directors: Rob Potts, Andy Jex
Creative director: Adam Chiappe
Creative team: Harriet Ronn, Barney Spiro
Planner: Ronnie Crosbie
Account handler: Naomi Beaumont, Katie Young
Producer: Richard Firminger
Production assistant: Georgia Middleton
Media buying agency: Maxus
Production company: Hungry Man Productions
Director: Hank Perlman
Editor: Adam Spivey
Producer: Josh Goldstein
Post-production company: The Mill
Audio post-production company: Factory