EE: This Is EE Full Fibre by Saatchi & Saatchi London
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EE has shown off the capabilities of its Full Fiber Home broadband by successfully landing a plane over the network to demonstrate its power and reliability.
The stunt saw the telecoms provider take over the dining room of a family home, transforming it into a makeshift air traffic control center capable of relaying information between the plane and Cambridge Airport to see it land safely.
A TV advert documents this remote activity as the Saley family continue their online lives, with the children playing their PlayStation and both parents happily browsing their laptops, tablets and smartphones – all on the same network.
Starring Kevin Bacon, the campaign premiered during Coronation Street last week and dovetails with a nationwide out-of-home (OOH) campaign that hammers home the proficiency of EE’s broadband network.
Developed by Saatchi & Saatchi London, the campaign was produced by Academy Award-winning director Tom Hooper.