Hyundai: Where Heroes Are Made by Saatchi & Saatchi
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The Hyundai A-League launches the second instalment of its ‘Where Heroes Are Made’ brand platform via Saatchi and Saatchi to promote the upcoming 2019/20 Season.
The ‘Where Heroes Are Made’ platform launched last year with a campaign that championed the Hyundai A-League and Westfield W-League as a place where homegrown talent can become footballing heroes.
This year, the objective is to champion the atmosphere of a live match, inspiring fans to watch heroes being made in real-time, from the stands.
Credits
Client Lead: Kylie Lawless. Leagues Marketing Manager
Creative Agency: Saatchi & Saatchi
Chief Creative Officer: Mike Spirkovski
Executive Creative Director: Rebecca Carrasco
Creative Director: Piero Ruzzene
Creative Director: Flavio Fonseca
Senior Copywriter: Anton Posa
Senior Art Director: Simon O’Neill
National Head of Broadcast: Renata Barbosa
TV Producers: Michael Demosthenous & Georgie Patching
Print Producer: Holly De Roy
Group Account Director: James Tracy-Inglis
Account Directors: Belle Bonar & Annabelle Ewen
Strategic Planner: Donna Yan
Production House: Passion Pictures
Director: Nick Lines
EP: Graham Pryor
Producer: Adriana Wong & Chavvah Stuart
Junior Producer: Megan Plane
Colourist: Caleb De Leon
Sound Design & Mix: Simon Lister / Squeak E. Clean Studios
Sound Post Producer: Angelina Phengphong / Squeak E. Clean Studios
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