HSBC Premier: Life writes the best stories by Saatchi & Saatchi
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HSBC Premier, and Saatchi & Saatchi London today launch a new broadcast campaign to encourage people to plan for their future.
The latest campaign comprises two films that follow the lives of ‘Audrey’ and ‘Chung’. As the films unfold, so do their respective lives but not quite in the way that they had originally planned as young children.
They both conclude with the idea that life itself writes the best stories and that HSBC Premier can help with the next chapter, whatever that is. Directed by Jeff Labbé of Academy, the films have a cinematic quality.
The campaign launches in key markets worldwide including Hong Kong, the UK and UAE.
Credits
Chief Creative Officer: Kate Stanners
Executive Creative Director: Andy Jex, Rob Potts
Creative Director and Writer: Alex Sattlecker, Linda Weitgasser
Additional Credits: Chief Strategy Officer: Richard Huntington
Managing Partner: Charles Pym
Account Director: Dan Cunningham
Senior Producer: Ally Dean
Production Assistant: Sam Rendle-Short
Media Buying Agency: Mindshare
Media Planner: Ed Fall, Amy Keaney, Carli Furman
Production Company: Academy
Director: Jeff Labbe
Editor: Sam Rice-Edwards
Executive Producer: Lizie Gower
Producer: Mark Whittow-Williams
Production Manager: Tabetha Glass-Jackman
Post Production Company: Simon Bath @ The Mill
Audio Post Production: Tony Rapaccioli @ Wave