The Drum Awards for Marketing - Extended Deadline

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Date: Mar 2016
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HSBC Premier, and Saatchi & Saatchi London today launch a new broadcast campaign to encourage people to plan for their future.

The latest campaign comprises two films that follow the lives of ‘Audrey’ and ‘Chung’. As the films unfold, so do their respective lives but not quite in the way that they had originally planned as young children.

They both conclude with the idea that life itself writes the best stories and that HSBC Premier can help with the next chapter, whatever that is. Directed by Jeff Labbé of Academy, the films have a cinematic quality.

The campaign launches in key markets worldwide including Hong Kong, the UK and UAE.

Credits

Chief Creative Officer: Kate Stanners

Executive Creative Director: Andy Jex, Rob Potts

Creative Director and Writer: Alex Sattlecker, Linda Weitgasser

Additional Credits: Chief Strategy Officer: Richard Huntington

Managing Partner: Charles Pym

Account Director: Dan Cunningham

Senior Producer: Ally Dean

Production Assistant: Sam Rendle-Short

Media Buying Agency: Mindshare

Media Planner: Ed Fall, Amy Keaney, Carli Furman

Production Company: Academy

Director: Jeff Labbe

Editor: Sam Rice-Edwards

Executive Producer: Lizie Gower

Producer: Mark Whittow-Williams

Production Manager: Tabetha Glass-Jackman

Post Production Company: Simon Bath @ The Mill

Audio Post Production: Tony Rapaccioli @ Wave