FIFA U-17 World Cup in India's national supporter Hero MotoCorp unveiled a film which aims to showcase the growing popularity of football among youngsters in India.
The film is conceptualised by Law and Kenneth Saatchi & Saatchi and opens with one boy challenging the other to score a goal and continues with shots of both girls and boys playing football in different places ranging from streets to basketball courts.
Agency: Law & Kenneth Saatchi & Saatchi
Creative Team - Rahul Nangia, Sreekumar Pv, Pritam Shettigar, Clyde Galbao, Shahid Sheikh, Ketan Shinde
Account Management - Debarjyo Nandi, Amit Sharma, Rachana Chirania, Ricky Barretto
Agency films producer - Vijay Vigamal
Production House - Elements
Director - Vivek Daschaudhary
Executive Producers - Sandeep Singh Bedi and Sandeep Patil
Producer - Barkha Sawhney
DOP - Mitesh Mirchandani
Art - Anasuya Sengupta
Costume - Ayesha Khanna
Music Director - Dhruv Ghanekar
Editor - Nitesh Bhatia
Online - Vinay Amin