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HERO: #PlayInspire by Saatchi & Saatchi

Client: HERO
Date: Oct 2017
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FIFA U-17 World Cup in India's national supporter Hero MotoCorp unveiled a film which aims to showcase the growing popularity of football among youngsters in India.

The film is conceptualised by Law and Kenneth Saatchi & Saatchi and opens with one boy challenging the other to score a goal and continues with shots of both girls and boys playing football in different places ranging from streets to basketball courts.

Credits

Agency: Law & Kenneth Saatchi & Saatchi

Creative Team - Rahul Nangia, Sreekumar Pv, Pritam Shettigar, Clyde Galbao, Shahid Sheikh, Ketan Shinde

Account Management - Debarjyo Nandi, Amit Sharma, Rachana Chirania, Ricky Barretto

Agency films producer - Vijay Vigamal

Production House - Elements

Director - Vivek Daschaudhary

Executive Producers - Sandeep Singh Bedi and Sandeep Patil

Producer - Barkha Sawhney

DOP - Mitesh Mirchandani

Art - Anasuya Sengupta

Costume - Ayesha Khanna

Music Director - Dhruv Ghanekar

Editor - Nitesh Bhatia

Online - Vinay Amin