Heart a-salt by Saatchi & Saatchi
- Location:
Neptune Bio-Innovations (NBI) has created a campaign to raise awareness around salt-related heart disease and get Australians to reduce their salt intake and improve their heart health.
Research by the World Health Organisation has shown on average, Australian adults consume double the amount of salt recommended at 18.5 billion kilograms, enough to fill 760 Olympic sized swimming pools.
Heart disease is also the single leading cause of death in Australian men and the number of cardiac arrests (otherwise known as heart attacks) was 28% higher in men compared to women in 2017, with salt abuse being a major contributing factor.
To combat this, NBI unveiled a new song and animated film titled ‘Heart a-salt’ with the help of Saatchi & Saatchi Wellness. The agency tapped Australian actress and singer, Amy Longhurst, to tell the story of one man’s lust for salty food and the effect that this inappropriate behaviour can have on the heart in the film.
Credits
Client: NBI
Brand: Heart Salt
Advertising Agency: Saatchi & Saatchi Wellness
Executive Creative Director: Craig Chester
Creative Team: Craig Chester, Emily Knight-Kristoffersen
Client Services Director: Samantha Stuart
Original Music/Sound Design: Luke Mason, Stellar Studios
Animation: Monkeystack, Adelaide
PR: FORWARD Agency
Sydney Head of Marketing, NBI: John Cox
