EE: advert-body-1 by Saatchi & Saatchi

EE has marked the launch of its new data gifting plans with a new brand campaign starring Kevin Bacon and comedian David Mitchell. Available only on EE’s award-winning network, customers can now gift data to their family members when they need it most.

The ad campaign sees Kevin joining David and his three teenage children for a family day out, driving through a wildlife safari park. While Kevin and David share a joke about the monkeys climbing all over the car, the kids are moping in the backseat because they’ve run out of data and can’t change their fantasy football teams.

As the monkeys begin getting out of control, Kevin swoops in to save the day, restoring peace in the car by letting David know just how easy it is to gift his data to his family on EE. David leaps into action and quickly transfers 1GB of data to his daughter. Whilst David attempts to restore order inside the car, the mischievous monkeys are spotted making off with David’s hub cap, number plate and various other car parts.

This campaign will run across TV, out of home (OOH), cinema and video on demand (VOD) – with edits and content developed specifically for a range of digital and social channels.