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CPositive: Nursery Signs by Saatchi & Saatchi Dubai

Client: CPositive
Date: Jan 2020
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Despite the recent attention given breast cancer awareness campaigns and movember drives, there is often a serious lack of discussion surrounding childhood cancer.

There is a lot of taboo around the subject given the sensitive nature of children and sickness that often communities from discussing the topic.

Saatchi & Saatchi rewrote familiar nursery rhymes to raise awareness among parents and kids to detect the early signs of childhood cancer in a friendly manner, softening the heaviness of this overwhelming disease. It used this friendly tool to open a dialogue between families, because 'early detection, is the best prevention.'

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