Date: Mar 2020
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Direct Line and Saatchi & Saatchi London have launched a major new campaign starring some of the world’s most iconic heroes including RoboCop, Donatello the Teenage Mutant Ninja Turtle and Bumblebee the Transformer.

The new campaign, called 'We’re On It' is a move on from brand’s hugely successful 'Fixer' campaign, also by Saatchi & Saatchi, featuring Harvey Keitel as Winston Wolfe, which, since 2014, has driven spectacular commercial returns for Direct Line.

In 'We’re On It', we see the iconic heroes spring into action to help people in need only to find they’ve already been #outheroed by Direct Line - because no one solves problems like Direct Line, not even these famous heroes.


Client: Direct Line - Kerry Chilvers, Wendy Moores, Claire Sadler, Kirsty Hoad, Allie Lawson

Agency: Saatchi & Saatchi

Chief Creative Officer: Guillermo Vega

Creative Director: Franki Goodwin

Creatives: Will Brookwell, Will Helm

Social Creative: Sarah Heavens, Phil Gull & Helen Giles

Agency Film Producer: Rebecca Williams

Agency Creative Producers: Mel Arthur, Rikesh Patel

Creative Director Design: Nathan Crawford

Head of Design: Kerry Roper

Designers: Sam Sheridan, Victoria Draisey, Teresa Goncalves

Account Handling: Alice Flanagan, Paul McHugh, Victoria Turner, Juliet Cornick

Managing Director: Sarah Jenkins

Chief Strategy Officer: Richard Huntington

Planning Director: Rui Ferreira

Production Company: Hungry Man

Director: Bryan Buckley

Production Company Producer: Matt Lefebvre

Editor: Final Cut/ Cabin

Sound Design: Sam Ashwell & Mark Hellaby @ 750mph

VFX and Character Animation: The Mill

Music: Andrew Feltenstein & John Nau @ Beacon Street Studios

Tom Player @ Twenty Below Music

Media Agency: MediaCom

Chief Transformation Officer: Sue Unerman

Partner: Oli Scargill

Strategy Director: Jon Hildrew

Business Directors: Alex Jockelson, Marine Turner

Planning Managers: Robbie Coakley, Stefan Jovanoski, Giuseppe Negro

Implementation Planning: Aron Jackson, Gill Reid, Rick Chambers, Matt Burton, Nate Barker, Ade Fadairo, Allison Windegaard

Licensing: David Born, Born Licensing

AV Implementation: Joe Phelan, Victoria Pennant, Shannon Browne