Direct Line: We're On It by Saatchi & Saatchi
- Location:
Direct Line and Saatchi & Saatchi London have launched a major new campaign starring some of the world’s most iconic heroes including RoboCop, Donatello the Teenage Mutant Ninja Turtle and Bumblebee the Transformer.
The new campaign, called 'We’re On It' is a move on from brand’s hugely successful 'Fixer' campaign, also by Saatchi & Saatchi, featuring Harvey Keitel as Winston Wolfe, which, since 2014, has driven spectacular commercial returns for Direct Line.
In 'We’re On It', we see the iconic heroes spring into action to help people in need only to find they’ve already been #outheroed by Direct Line - because no one solves problems like Direct Line, not even these famous heroes.
Credits
Client: Direct Line - Kerry Chilvers, Wendy Moores, Claire Sadler, Kirsty Hoad, Allie Lawson
Agency: Saatchi & Saatchi
Chief Creative Officer: Guillermo Vega
Creative Director: Franki Goodwin
Creatives: Will Brookwell, Will Helm
Social Creative: Sarah Heavens, Phil Gull & Helen Giles
Agency Film Producer: Rebecca Williams
Agency Creative Producers: Mel Arthur, Rikesh Patel
Creative Director Design: Nathan Crawford
Head of Design: Kerry Roper
Designers: Sam Sheridan, Victoria Draisey, Teresa Goncalves
Account Handling: Alice Flanagan, Paul McHugh, Victoria Turner, Juliet Cornick
Managing Director: Sarah Jenkins
Chief Strategy Officer: Richard Huntington
Planning Director: Rui Ferreira
Production Company: Hungry Man
Director: Bryan Buckley
Production Company Producer: Matt Lefebvre
Editor: Final Cut/ Cabin
Sound Design: Sam Ashwell & Mark Hellaby @ 750mph
VFX and Character Animation: The Mill
Music: Andrew Feltenstein & John Nau @ Beacon Street Studios
Tom Player @ Twenty Below Music
Media Agency: MediaCom
Chief Transformation Officer: Sue Unerman
Partner: Oli Scargill
Strategy Director: Jon Hildrew
Business Directors: Alex Jockelson, Marine Turner
Planning Managers: Robbie Coakley, Stefan Jovanoski, Giuseppe Negro
Implementation Planning: Aron Jackson, Gill Reid, Rick Chambers, Matt Burton, Nate Barker, Ade Fadairo, Allison Windegaard
Licensing: David Born, Born Licensing
AV Implementation: Joe Phelan, Victoria Pennant, Shannon Browne
