Direct Line: advert-body-1 by Saatchi & Saatchi

Direct Line for Business and Saatchi & Saatchi London have announced the launch of a major new ATL campaign, 'Keeping up with your World'. It features a dedicated creative for the small and micro business audience, highlighting insurance support in a changing and unpredictable business world.

The campaign launches on television on 20 July and is supported with radio, social, press and PR. The new 30-second advert follows the exhilarating journey of Jenna, a dynamic female business owner in her 30s, rising from self-employment to growing and running her own business.

The fast-paced scene changes and cuts show how much a small business owner must consider, such as hiring staff, chasing down clients and moving from working at a kitchen table to a busy office. The narration in the advert is provided by the unmistakable voice of stand-up comedian and television panelist Milton Jones, who viewers will recognise from such shows as Mock the Week, Michael McIntyre’s Comedy Roadshow and Live at the Apollo.