Deutsche Telekom: What We Do Next by Saatchi & Saatchi

Date: Aug 2020
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Saatchi & Saatchi London is behind a new creative campaign for Deutsche Telekom starring five-time Grammy award-winner Billie Eilish. #WHATWEDONEXT shines a light on Gen Z tech positivity with a universal message of digital optimism.

The campaign breaks internationally in line with UN International Youth Day, demonstrating the power and potential of youth in creating a better future. At its heart is a two-minute film building into a wide reaching digital and social campaign, featuring Billie Eilish and a host of inspirational Gen Z contributors with real stories to tell.

In the film (footage shot pre Covid-19), Gen Z turn the negative perception of their tech usage on its head, showing how connected technology is actually a powerful tool to affect the things they really care about, from campaigning for the climate and human rights, to creativity and even cyber security.

Credits

Deutsche Telekom

Ulrich Klenke - Chief Brand Officer

Wolfgang Kampbartold - VP International

Marketing Communications

Ayten Pekerman – Head of International Market

Communication

Maren Ruddat - International Market

Communication

Daniel Jaeger – Head of International Media

Ralf Luelsdorf – Head of International Music

Marketing

Kathleen Karrer - International Music Marketing

Agency - Saatchi & Saatchi

Chairwoman & Global Chief Creative Officer - Kate Stanners

CCO - Guillermo Vega

ECDs - Franki Goodwin - ECD

William John - ECD (shoot)

Creatives (AD/Copywriter) - Copywriters: Mia Silverman & Francesco Grandi

Art Director: Mia Silverman

Saatchi Producer(s) - Nayab Malik – Senior Creative Producer

Ally Dean – Senior Producer

Jodie Sibson – Senior Producer

Planner(s) - Sam Wise – Head of Planning

Mathieu Abet – Planning Partner

Laura Pugh – Senior Planner

Business Lead - Clare Shaw - International Client Services DirectorAccount Team - Anne Schlicht – Business Leader

Terri Turner – Senior Account Director

Cali Fish – Account Manager

Designer(s) - Talveer Uppal – Design Lead

Nicholas Pires – Designer

Photographer - Vincent Haycock

Photographer's agency - Somesuch

Production company - Production Company: Somesuch

Producer: Elly Camisa

Exec Producer: Tash Tan

PM: Max Harrison

Costume Stylist: Larissa Bechtold

(LA Shoot)

LA Service Company: Somesuch LA

Line Producer: Youree Henley

Production Designer: Chris Jones

(Poland Shoot)

Poland Service Company: Papaya Films

Line Producer: Marta Spychalska

Production Designer: Paulina Szpila

Director - Vincent Haycock

DoP - Mátyás Erdély

Audio Post Production - Sound House: Factory

Sound Designer: Dan Beckwith

Post Production - Film Post Production Main Film: ETC

Producer: Jon Purton

Colourist: Luke Morrison

Cutdowns:

Film Post Production: Prodigious

Producer: Libby Orrett

Editor: Ben Matthews

Sound: Michael Powell

Exposure

(media channels) - Online & Social Media

Media - emetriq, Hamburg,

WPP Team Magenta, Düsseldorf

Artist/Brand Relationship Management - Thorsten König, Miracle Music

Talent - Talent: Billie Eilish

Management: Danny Rukasin, Laura Ramsay,

Brandon Goodman (Best Friends Music)

Talent Creative Direction: Michelle An, Chelsea

Dodson (Interscope Records)

Talent Hair: Tammy Yi

Talent Makeup: Rob Rumsey

Talent Styling: Samantha Burkhart

Talent Styling Assistant: Damien Lloyd Regalado

Influencer management - Pulse Advertising

Daniela Kühr - Campaign Manager

Julia Ulatowska - Account Manager

Natalia Marcinkowska - Senior Key Account

Manager

Rona Schulz - Campaign Manger

Geraldine Ladewig - Senior Key Account Manager

PR - Proud Robinson + Partners

Lucy Boyd: Business Director

Lara McWilliam: Account Director

Joe Connolly: Senior Account Manager

Rebecca Ritchie: Junior Strategist

Cynthia Gilbertz: Account Executive

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