Deutsche Telekom: What We Do Next by Saatchi & Saatchi
- Location:
Saatchi & Saatchi London is behind a new creative campaign for Deutsche Telekom starring five-time Grammy award-winner Billie Eilish. #WHATWEDONEXT shines a light on Gen Z tech positivity with a universal message of digital optimism.
The campaign breaks internationally in line with UN International Youth Day, demonstrating the power and potential of youth in creating a better future. At its heart is a two-minute film building into a wide reaching digital and social campaign, featuring Billie Eilish and a host of inspirational Gen Z contributors with real stories to tell.
In the film (footage shot pre Covid-19), Gen Z turn the negative perception of their tech usage on its head, showing how connected technology is actually a powerful tool to affect the things they really care about, from campaigning for the climate and human rights, to creativity and even cyber security.
Credits
Deutsche Telekom
Ulrich Klenke - Chief Brand Officer
Wolfgang Kampbartold - VP International
Marketing Communications
Ayten Pekerman – Head of International Market
Communication
Maren Ruddat - International Market
Communication
Daniel Jaeger – Head of International Media
Ralf Luelsdorf – Head of International Music
Marketing
Kathleen Karrer - International Music Marketing
Agency - Saatchi & Saatchi
Chairwoman & Global Chief Creative Officer - Kate Stanners
CCO - Guillermo Vega
ECDs - Franki Goodwin - ECD
William John - ECD (shoot)
Creatives (AD/Copywriter) - Copywriters: Mia Silverman & Francesco Grandi
Art Director: Mia Silverman
Saatchi Producer(s) - Nayab Malik – Senior Creative Producer
Ally Dean – Senior Producer
Jodie Sibson – Senior Producer
Planner(s) - Sam Wise – Head of Planning
Mathieu Abet – Planning Partner
Laura Pugh – Senior Planner
Business Lead - Clare Shaw - International Client Services DirectorAccount Team - Anne Schlicht – Business Leader
Terri Turner – Senior Account Director
Cali Fish – Account Manager
Designer(s) - Talveer Uppal – Design Lead
Nicholas Pires – Designer
Photographer - Vincent Haycock
Photographer's agency - Somesuch
Production company - Production Company: Somesuch
Producer: Elly Camisa
Exec Producer: Tash Tan
PM: Max Harrison
Costume Stylist: Larissa Bechtold
(LA Shoot)
LA Service Company: Somesuch LA
Line Producer: Youree Henley
Production Designer: Chris Jones
(Poland Shoot)
Poland Service Company: Papaya Films
Line Producer: Marta Spychalska
Production Designer: Paulina Szpila
Director - Vincent Haycock
DoP - Mátyás Erdély
Audio Post Production - Sound House: Factory
Sound Designer: Dan Beckwith
Post Production - Film Post Production Main Film: ETC
Producer: Jon Purton
Colourist: Luke Morrison
Cutdowns:
Film Post Production: Prodigious
Producer: Libby Orrett
Editor: Ben Matthews
Sound: Michael Powell
Exposure
(media channels) - Online & Social Media
Media - emetriq, Hamburg,
WPP Team Magenta, Düsseldorf
Artist/Brand Relationship Management - Thorsten König, Miracle Music
Talent - Talent: Billie Eilish
Management: Danny Rukasin, Laura Ramsay,
Brandon Goodman (Best Friends Music)
Talent Creative Direction: Michelle An, Chelsea
Dodson (Interscope Records)
Talent Hair: Tammy Yi
Talent Makeup: Rob Rumsey
Talent Styling: Samantha Burkhart
Talent Styling Assistant: Damien Lloyd Regalado
Influencer management - Pulse Advertising
Daniela Kühr - Campaign Manager
Julia Ulatowska - Account Manager
Natalia Marcinkowska - Senior Key Account
Manager
Rona Schulz - Campaign Manger
Geraldine Ladewig - Senior Key Account Manager
PR - Proud Robinson + Partners
Lucy Boyd: Business Director
Lara McWilliam: Account Director
Joe Connolly: Senior Account Manager
Rebecca Ritchie: Junior Strategist
Cynthia Gilbertz: Account Executive
