BT Sport: Unlimited Subs by Saatchi & Saatchi
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BT has kicked off its 2020/21 season launch campaign with a television advert featuring a host of stellar football names, showcasing the breadth of content and flexibility available to customers on BT TV.
The 'Unlimited Subs' campaign launches with a TV advert on 29 August during the FA Community Shield. The ad, created by BT’s advertising agency Saatchi & Saatchi, demonstrates the flexibility offered to BT TV customers and includes appearances from stars such as Marcus Rashford, Trent Alexander-Arnold, Gareth Bale, Carlo Ancelotti and a surprise cameo from Rebekah Vardy alongside husband Jamie. The advert investigates an alternative reality, where teams are permitted to make unlimited substitutions during matches and the chaos that might follow.
Credits
CAMPAIGN TITLE: Unlimited Substitutions – BT TV
CLIENT: BT – David Stratton, Ed Cracknell, Paul Fellows
ADVERTISING AGENCY: Saatchi & Saatchi
CCO: Guillermo Vega
CREATIVE DIRECTOR: Will John
COPYWRITER: Sam Simmonds
ART DIRECTOR: George Coyle
DESIGNER: Nick Roberts, Emmet O’Shea
PLANNER: Sam Wise
BUSINESS LEAD: Fergus Waddell
ACCOUNT TEAM: Terri Turner, Iona Murray, Stefania Barry
TV PRODUCERS: Charlotte Jude, Sam Robinson
CREATIVE PRODUCERS: Jess Nelson, Jeremy Sharman
MEDIA BUYING AGENCY: Essence
PRODUCTION COMPANY: Riff Raff
DIRECTOR: Rich Hall
EDITOR / EDIT HOUSE: Ben Corfield at Stitch Editing
POST-PRODUCTION COMPANY / VFX: Black Kite Studios
AUDIO POST-PRODUCTION COMPANY: 750MPH
EXPOSURE: Nationwide