The Drum Awards for Marketing - Extended Deadline

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Client: BT Sport
Date: Aug 2020
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BT has kicked off its 2020/21 season launch campaign with a television advert featuring a host of stellar football names, showcasing the breadth of content and flexibility available to customers on BT TV.

The 'Unlimited Subs' campaign launches with a TV advert on 29 August during the FA Community Shield. The ad, created by BT’s advertising agency Saatchi & Saatchi, demonstrates the flexibility offered to BT TV customers and includes appearances from stars such as Marcus Rashford, Trent Alexander-Arnold, Gareth Bale, Carlo Ancelotti and a surprise cameo from Rebekah Vardy alongside husband Jamie. The advert investigates an alternative reality, where teams are permitted to make unlimited substitutions during matches and the chaos that might follow.

Credits

CAMPAIGN TITLE: Unlimited Substitutions – BT TV

CLIENT: BT – David Stratton, Ed Cracknell, Paul Fellows

ADVERTISING AGENCY: Saatchi & Saatchi

CCO: Guillermo Vega

CREATIVE DIRECTOR: Will John

COPYWRITER: Sam Simmonds

ART DIRECTOR: George Coyle

DESIGNER: Nick Roberts, Emmet O’Shea

PLANNER: Sam Wise

BUSINESS LEAD: Fergus Waddell

ACCOUNT TEAM: Terri Turner, Iona Murray, Stefania Barry

TV PRODUCERS: Charlotte Jude, Sam Robinson

CREATIVE PRODUCERS: Jess Nelson, Jeremy Sharman

MEDIA BUYING AGENCY: Essence

PRODUCTION COMPANY: Riff Raff

DIRECTOR: Rich Hall

EDITOR / EDIT HOUSE: Ben Corfield at Stitch Editing

POST-PRODUCTION COMPANY / VFX: Black Kite Studios

AUDIO POST-PRODUCTION COMPANY: 750MPH

EXPOSURE: Nationwide