BT: #SayNoToRacism by Saatchi & Saatchi
- Location:
BT has reacted to the spike in online racial abuse hurled against England football players, as part of its 'Hope United' campaign.
Against the tagline #SayNoToRacism, the video captures the spike in online hate using an audio frequency graph. Working on two levels, the increased frequency stands in for the England flag.
'Three players have given everything to play for their country. And what were they given in return last night? A spike in racist online abuse. #SayNoToRacism BT and EE, proud partners of @England,' reads the social post, created by Saatchi & Saatchi.
Credits
CLIENT: BT
ADVERTISING AGENCY: Saatchi & Saatchi London
CREATIVE DIRECTOR: Will John
COPYWRITER: William Brookwell
ART DIRECTOR: Nathan Crawford
DESIGNER: Jamie Wilson
CREATIVE PRODUCER: Bill Elouhabi, Jean Dickenson
MANAGING PARTNER: Jon Tapper
BUSINESS LEAD: Richard Sweetman
ACCOUNT TEAM: Gabi Dwek
MEDIA BUYING AGENCY: Essence
Class creds:
CLIENT: BT
ADVERTISING AGENCY: Saatchi & Saatchi London
CREATIVE DIRECTOR: Will John
COPYWRITER: William Brookwell
ART DIRECTOR: Nathan Crawford
DESIGNER: Jamie Wilson
CREATIVE PRODUCER: Bill Elouhabi, Jean Dickenson
MANAGING PARTNER: Jon Tapper
BUSINESS LEAD: Richard Sweetman
ACCOUNT TEAM: Gabi Dwek
MEDIA BUYING AGENCY: Essence
