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BT: #SayNoToRacism by Saatchi & Saatchi

Date: Jul 2021
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BT has reacted to the spike in online racial abuse hurled against England football players, as part of its 'Hope United' campaign.

Against the tagline #SayNoToRacism, the video captures the spike in online hate using an audio frequency graph. Working on two levels, the increased frequency stands in for the England flag.

'Three players have given everything to play for their country. And what were they given in return last night? A spike in racist online abuse. #SayNoToRacism BT and EE, proud partners of @England,' reads the social post, created by Saatchi & Saatchi.

Credits

CLIENT: BT

ADVERTISING AGENCY: Saatchi & Saatchi London

CREATIVE DIRECTOR: Will John

COPYWRITER: William Brookwell

ART DIRECTOR: Nathan Crawford

DESIGNER: Jamie Wilson

CREATIVE PRODUCER: Bill Elouhabi, Jean Dickenson

MANAGING PARTNER: Jon Tapper

BUSINESS LEAD: Richard Sweetman

ACCOUNT TEAM: Gabi Dwek

MEDIA BUYING AGENCY: Essence

Class creds:

CLIENT: BT

ADVERTISING AGENCY: Saatchi & Saatchi London

CREATIVE DIRECTOR: Will John

COPYWRITER: William Brookwell

ART DIRECTOR: Nathan Crawford

DESIGNER: Jamie Wilson

CREATIVE PRODUCER: Bill Elouhabi, Jean Dickenson

MANAGING PARTNER: Jon Tapper

BUSINESS LEAD: Richard Sweetman

ACCOUNT TEAM: Gabi Dwek

MEDIA BUYING AGENCY: Essence

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