A hunch is a universal inkling that occurs when your gut feeling indicates that something will or should happen.
Most common in sports betting, a hunch encourages betters to stick to their guns when debating a sporting outcome.
In the ad, as two lads sit in a bar, one innocuously teases his friend over the football players he's chosen to bet on, using the Betway app. After he calls him out, his friend responds: "alright special one, you pick them."
We are then transported through the "special ones" pupil to The Hunch's office in his brain, where our charming man sits on a beige leather chair, sharpening his javelin stick.
His office is decked in sports memorabilia, and around him sits a dense network of 'brain cells' researching hard on sports bets. This setting demonstrates how 'The Hunch' occupies a part of every betting punter's brain.
After viewing the lads' conversation, The Hunch takes on the football betting challenge. Needing the name of four football players, to be in with the chance of winning the 100K jackpot, The Hunch throws four javelins at a giant dartboard that contains the names of footballers. After each of the four javelin strikes a name, and we rejoin the original bar scene, where our lead guy makes an assured decision, off the back of his hunch.
TITLE: The Hunch
BRIEF: Make betway the brand that powers the social currency of betting.
ADVERTISING AGENCY: Saatchi & Saatchi London
EXECUTIVE CREATIVE DIRECTORS: Kate Stanners, Guillermo Vega
CREATIVE DIRECTOR: Franki Goodwin
CREATIVES: Tom Juneau, Chris Landy
PLANNER: Sam Wise, Cedric Legrand
ACCOUNT HANDLER: Theo Moran, Fergus Waddell
CREATIVE PRODUCER: Steph Evans
AGENCY PRODUCER: Sam Robinson
MEDIA BUYING AGENCY: OMD
MEDIA PLANNER: Dan Booth
PRODUCTION COMPANY: Stink
EDITOR: Rick Russell @ Final Cut
PRODUCER: Nick Landon
POST-PRODUCTION COMPANY: MPC
AUDIO POST-PRODUCTION COMPANY: 750mph
SOUND: Sam Ashwell @ 750mph
CITY / COUNTRY: UK, ROI
EXPOSURE: TV, Radio, Print, Online, Display, Social
AGENCY CONTACT: Harry Cole 020 7462 7072 / firstname.lastname@example.org