Best Network by Saatchi & Saatchi

Date: Feb 2019
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Kevin Bacon will hit UK screens tonight in the latest EE brand campaign celebrating the mobile network’s latest award of best network for the fifth year in a row. The campaign, launching this evening during Coronation Street, highlights many of the fantastic benefits EE customers receive and reminds viewers why it is named the UK’s number one network year after year.

The advert opens with Bacon and a friend competing in a game of squash. His opponent complains of feeling “all over the shop” and not “on top of her game”, to which Kevin reassures her she absolutely can feel in control thanks to EE.

As the high-octane game continues, Bacon continues to tell his opponent all about EE’s award-winning network and its benefits, listing qualities including “best network for five years running”, “most reliable network” and “unbeatable 4G coverage”. His reassuring pep talk transforms her attitude, resulting in her emphatically declaring, “I feel unstoppable”, as she strikes the ball to take the win.

Credits

BRIEF: EE have been the UK’s best network 5 years running, it’s time to talk about it.

ADVERTISING AGENCY: SAATCHI & SAATCHI LONDON

EXECUTIVE CREATIVE DIRECTOR: GUILLERMO VEGA

CREATIVE: MARK CAMPION, WILL BROOKWELL & WILL HELM

PLANNER: RICHARD HUNTINGTON & BIA BONANI

ACCOUNT HANDLER: ALICE FLANAGAN, KATIE YOUNG & NATASHA GRIFFITHS

EXECUTIVE PRODUCER: RICHARD FIRMINGER

PRODUCTION ASSISTANT: HANNAH BURNS

MEDIA BUYING AGENCY: ESSENCE

PRODUCTION COMPANY: MOXIE PICTURES

PRODUCTIONS DIRECTOR: MARTIN GRANGER

EDITOR: LEO KING

POST-PRODUCTION COMPANY: MPC

AUDIO POST-PRODUCTION COMPANY: FACTORY STUDIOS

CITY / COUNTRY: UK

EXPOSURE: NATIONWIDE

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The Lost Ashes by TBWA\MCR

Added 19 September 2019
Agency: TBWA\MCR
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