Best Network by Saatchi & Saatchi
Kevin Bacon will hit UK screens tonight in the latest EE brand campaign celebrating the mobile network’s latest award of best network for the fifth year in a row. The campaign, launching this evening during Coronation Street, highlights many of the fantastic benefits EE customers receive and reminds viewers why it is named the UK’s number one network year after year.
The advert opens with Bacon and a friend competing in a game of squash. His opponent complains of feeling “all over the shop” and not “on top of her game”, to which Kevin reassures her she absolutely can feel in control thanks to EE.
As the high-octane game continues, Bacon continues to tell his opponent all about EE’s award-winning network and its benefits, listing qualities including “best network for five years running”, “most reliable network” and “unbeatable 4G coverage”. His reassuring pep talk transforms her attitude, resulting in her emphatically declaring, “I feel unstoppable”, as she strikes the ball to take the win.
BRIEF: EE have been the UK’s best network 5 years running, it’s time to talk about it.
ADVERTISING AGENCY: SAATCHI & SAATCHI LONDON
EXECUTIVE CREATIVE DIRECTOR: GUILLERMO VEGA
CREATIVE: MARK CAMPION, WILL BROOKWELL & WILL HELM
PLANNER: RICHARD HUNTINGTON & BIA BONANI
ACCOUNT HANDLER: ALICE FLANAGAN, KATIE YOUNG & NATASHA GRIFFITHS
EXECUTIVE PRODUCER: RICHARD FIRMINGER
PRODUCTION ASSISTANT: HANNAH BURNS
MEDIA BUYING AGENCY: ESSENCE
PRODUCTION COMPANY: MOXIE PICTURES
PRODUCTIONS DIRECTOR: MARTIN GRANGER
EDITOR: LEO KING
POST-PRODUCTION COMPANY: MPC
AUDIO POST-PRODUCTION COMPANY: FACTORY STUDIOS
CITY / COUNTRY: UK