Client: Toyota
Date: May 2016
Your Vote
4/5
Overall Rating
3/5
Opps, please vote again
15 votes

Saatchi & Saatchi has developed a way to deliver emergency communications to outback Australia via Toyota LandCruisers.

In partnership with Flinders University, the agency pioneering a new device that can be fitted in Toyota LandCruisers, enabling them to create a pop-up emergency network that will bring communications to the most remote parts of the Outback.

The device has been engineered using a mix of WI-FI, UHF and Delay Tolerant Networking (DTN) technology, an area that lots of people are looking into - including NASA for interplanetary communications, to turn vehicles into communications hotspots each with up to a 25km range.

Credits

Saatchi & Saatchi Australia