Asics: Sole of Kobe by Saatchi & Saatchi

A new series of three films 'Sole of Kobe' tells the story of the principles behind Asics and its iconic founder Kihachiro Onitsuka, and how the brand continues to use its founding philosophy in its apparel innovations.

'Hope' tells the story of Kihachiro Onitsuka's efforts to inspire local youths in post-war Kobe to take up sports, an initiative which led to his founding of Asics.

'A Shot At The Title' shows viewers how a single project - the search for a superior basketball shoe - led Onitsuka to unusual sources of inspiration and allowed his local high school basketball team to experience unprecedented success. 'Future Moves' discusses Asics' forward-facing philosophies in the 21st century, and the drive at the company to continue building futuristic footwear.

Each of the films use different styles of animation and clever narration to bring Onitsuka's lessons to life.