Asda has started its trick or treating early with the launch of a 1980's themed Halloween commercial, as it seeks to get customers in the mood for a good old scare.
Devised by Saatchi & Saatchi London, the piece kicks-off with an ethereal bolt of green lightning energising a suburban Halloween party, with multiple generations from the kids to the grandparents shaking off their inhibitions to boogie like it’s 1987.
Inspired by a typical music promo the fast-paced promo showcases the possessed family alongside a number of Asda-wares, such as costumes, cakes and pumpkins, positioning the supermarket as the go-to retailer for Halloween supplies.
The commercial runs with the strapline ‘Home for all things haunted,’ and benefits from a tie-up with Shazam, enabling viewers to scan the ad in order to be whisked to a custom Halloween website on their smartphone.
GROUP CREATIVE DIRECTOR: Sara Rose
CREATIVE DIRECTORS: Franki Goodwin & Will John
PLANNER: Paul Hackett
COO: Danny Josephs
ACCOUNT HANDLERS: Andrew Chisholm, Tom Fraser & Alex Ashby
PRODUCERS: Marie Hughes, Rebecca Lee
MEDIA BUYING AGENCY: Blue 449
MEDIA PLANNERS: Chris Priest, Rachel Cullerton, Felicity Bowen
PRODUCTION COMPANY: Sonny
DIRECTOR: Jack Cole
EDITOR: James Norris @ Whitehouse Post
PRODUCER: Vanessa Hetherington
POST-PRODUCTION COMPANY: Cherry Cherry
AUDIO POST-PRODUCTION COMPANY: Owen Griffiths — Jungle Studios