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Asda: Fright Night by Saatchi & Saatchi

Client: Asda
Date: Oct 2017
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Asda has started its trick or treating early with the launch of a 1980's themed Halloween commercial, as it seeks to get customers in the mood for a good old scare.

Devised by Saatchi & Saatchi London, the piece kicks-off with an ethereal bolt of green lightning energising a suburban Halloween party, with multiple generations from the kids to the grandparents shaking off their inhibitions to boogie like it’s 1987.

Inspired by a typical music promo the fast-paced promo showcases the possessed family alongside a number of Asda-wares, such as costumes, cakes and pumpkins, positioning the supermarket as the go-to retailer for Halloween supplies.

The commercial runs with the strapline ‘Home for all things haunted,’ and benefits from a tie-up with Shazam, enabling viewers to scan the ad in order to be whisked to a custom Halloween website on their smartphone.

Credits

GROUP CREATIVE DIRECTOR: Sara Rose

CREATIVE DIRECTORS: Franki Goodwin & Will John

PLANNER: Paul Hackett

COO: Danny Josephs

ACCOUNT HANDLERS: Andrew Chisholm, Tom Fraser & Alex Ashby

PRODUCERS: Marie Hughes, Rebecca Lee

MEDIA BUYING AGENCY: Blue 449

MEDIA PLANNERS: Chris Priest, Rachel Cullerton, Felicity Bowen

PRODUCTION COMPANY: Sonny

DIRECTOR: Jack Cole

EDITOR: James Norris @ Whitehouse Post

PRODUCER: Vanessa Hetherington

POST-PRODUCTION COMPANY: Cherry Cherry

AUDIO POST-PRODUCTION COMPANY: Owen Griffiths — Jungle Studios