Toyota: advert-body-3 by Saatchi & Saatchi and Dentsu

Toyota is using 90 seconds of airtime during the Super Bowl to promote its global partnerships with the Olympics and Paralympics.

The two spots are part of Toyota’s global ‘Start Your Impossible’ campaign, which launched late last year. The first one tells the story of how alpine skier Lauren Woolstencroft beat the odds to become a Paralympic gold medalist.

The second shows people old and young being active and participating in sport; for instance, one shot shows a pair of elderly woman playing pool, while another shows a blindfolded young boy hitting a pinata.