Ray-Ban: Do You by RXM Creative

Client: Ray-Ban
Date: Aug 2016
Your Vote
Overall Rating
Opps, please vote again
45 votes

To promote Ray-Ban's customization feature, New York-based RXM Creative created a campaign for the sunglasses brand called 'Do You' that "spotlights rule-breakers from the worlds of fashion and society." Shot by fashion and fine art photographer Chadwick Tyler, the campaign features a short film and a series of images for Ray-Ban's digital and social media channels.


Creative Director, RXM Creative: Raul Mandru

Creative Director, RXM Creative: Mihai Botarel

Art Director, RXM Creative: Luana Suciu

Art Director Intern, RXM Creative: Adam Papanestpr

Account Manager, RXM Creative: Shelby Eastman

Production Company: Cartel & Co

Photographer: Chadwick Tyler

Stylist: Zara Mirkin

Casting Director: Sydney Bowen

Video Editor: Mihai Codleanu

Post-Production: Kworq

3D Animation: Dorks Creative Studio

Overall Rating
Overall Rating
Overall Rating
Overall Rating

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.