Ray-Ban: Do You by RXM Creative
- Location:
To promote Ray-Ban's customization feature, New York-based RXM Creative created a campaign for the sunglasses brand called 'Do You' that "spotlights rule-breakers from the worlds of fashion and society." Shot by fashion and fine art photographer Chadwick Tyler, the campaign features a short film and a series of images for Ray-Ban's digital and social media channels.
Credits
Creative Director, RXM Creative: Raul Mandru
Creative Director, RXM Creative: Mihai Botarel
Art Director, RXM Creative: Luana Suciu
Art Director Intern, RXM Creative: Adam Papanestpr
Account Manager, RXM Creative: Shelby Eastman
Production Company: Cartel & Co
Photographer: Chadwick Tyler
Stylist: Zara Mirkin
Casting Director: Sydney Bowen
Video Editor: Mihai Codleanu
Post-Production: Kworq
3D Animation: Dorks Creative Studio
