Client: Ray-Ban
Date: Aug 2016
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To promote Ray-Ban's customization feature, New York-based RXM Creative created a campaign for the sunglasses brand called 'Do You' that "spotlights rule-breakers from the worlds of fashion and society." Shot by fashion and fine art photographer Chadwick Tyler, the campaign features a short film and a series of images for Ray-Ban's digital and social media channels.


Creative Director, RXM Creative: Raul Mandru

Creative Director, RXM Creative: Mihai Botarel

Art Director, RXM Creative: Luana Suciu

Art Director Intern, RXM Creative: Adam Papanestpr

Account Manager, RXM Creative: Shelby Eastman

Production Company: Cartel & Co

Photographer: Chadwick Tyler

Stylist: Zara Mirkin

Casting Director: Sydney Bowen

Video Editor: Mihai Codleanu

Post-Production: Kworq

3D Animation: Dorks Creative Studio