Date: Oct 2017
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The latest campaign introduces a new size of Christian Louboutin's three original fragrances, which now come in a 30ml bottle.

The campaign, called 'Entering Christian’s Mind', is comprised of various digital shorts and images, that will live on Christian Louboutin social channels (including Instagram stories) and the brand’s website. The videos give the viewer a peek at the whimsical, fantastical, beautiful world and mind of the man and face behind his namesake brand.

Notably, this is the first time Christian Louboutin has worked with a creative agency.


RXM Creative, agency

Mihai Botarel, creative director, RXM Creative

Raul Mandru, creative director, RXM Creative

Jonica Reed, account director, RXM Creative

Shelby Eastman, account manager, RXM Creative

Chelsea Solitrin, producer, RXM Creative

Andrea Erali, art director, RXM Creative