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Reyka Vodka: Made of Iceland by RTO+P

Agency: RTO+P
Date: May 2017
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Philly-based RTO+P has helped Reyka Vodka make its television debut via four quirky spots that feature the brand's unofficial spokesperson, Frikki, explaining the similarities between Portland, Oregon and Iceland. The spots, which are running through August during primetime broadcast and cable TV slots, will only run in Portland. The ads are part of a larger campaign for Reyka Vodka that includes local Portland media partnerships, dedicated local PR efforts throughout Oregon and brand ambassador engagement.

Credits

President and Chief Creative Officer: Steve Red

Executive Creative Director & Partner: Steve O’Connell

VP Creative Director: Todd Taylor

Creative Director: Chris Plehal

Senior Art Director: Dave Wiest, Justin Rentzel

Producers: Joe Mosca, Rebecca Jacobs

VP, Account Director: Jessica O’Conor

Senior Account Manager: Alexis Papazian

Production Company: Expressway Productions

Producer: Mike Gualtieri

Assistant Director: Nic Reader

Production Assistant: Adam Russell

Director of Photography: Zac Rubino

Camera Assistant: Gino Varisano

Editing House: Red Tettemer O’Connell + Partners

Editor: Chip Schofield