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The College of Optometrists: Out of Focus by RSA Films

Agency: RSA Films
Date: Oct 2020
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With creative, direction, and editing from Bafta-nominated director and cinematographer Mark Nunneley, RSA Films has produced ‘Focus on Life’ - a campaign for the College of Optometrists that captures idiosyncratic life memories from the perspective of those who struggle with blurred vision, featuring the little things that those with good eyesight may take for granted, from a walk along a beach to fishing from a boat.

The film was commissioned as part of a public awareness campaign, after research revealed that 66% of the population admit to having difficulty with blurred vision, with one in ten (11%) choosing to sit closer to the TV rather than having their eyes tested, and two fifths (35%) of Brits feeling that their eyesight has deteriorated over the past two years.

Credits

Production Company: RSA Films

Director: Mark Nunneley

Producer: Debbie Garvey

DOP: Mark Nunneley

Edit: Mark Nunneley

Sound Design: Bark Soho

Sound Designer: James Benn

College of Optometrists: Daniel Hardiman-McCartney FCOptom