The Drum Awards Festival - Extended Deadline

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Agency: RSA Films
Client: Groupon
Date: Nov 2019
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Groupon's holiday ad campaign, 'Rewrite the List' features Tiffany Haddish, and urges people to start a new holiday tradition by adding at least one experience that they can do with others to their wish list.

And if anyone understands the value of experiences, it’s definitely Haddish. By now, many people have heard the story of how the actress, comedian and author first popped up on Groupon’s radar in 2017. Here’s the link to the viral Jimmy Kimmel segment where she talks about taking Will Smith and Jada Pinkett-Smith on a Groupon swamp tour experience while filming the movie “Girls Trip” in Louisiana.

In the new Groupon spots, Haddish is joined by a group of elementary school-aged kids who share her excitement about starting a new tradition this holiday season. Additional spots show Haddish and her younger friends decorating cookies and discussing the importance of togetherness and making memories.