Los Angeles LGBT Center: What's Love? by RPA

Agency: RPA
Date: Oct 2019
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National Coming Out Day is 11 October, and even though acceptance of the LGBTQ+ community has come a long way, coming out is still a big deal and not an easy process. The Los Angeles LGBT Center has created a powerful video highlighting how family acceptance is critical to the mental health and well-being of LGBTQ+ youth.

The video, created by agency RPA and directed by Station Film’s Lena Beug, uses an emotional cover of a Tina Turner’s What’s Love Got to Do With It? performed by Rose Cousins (the use of which was donated by the publishers), as the propelling theme.

The video puts parents at the center of the conversation around coming out and tells the story of teens who aren’t afforded the luxury of ‘stereotypical’ teenage heartbreak – heartbreak at the hands of an unrequited teenage crush or being left out of the “cool kid” club at school. Their heartbreak is the disappointment and rejection of their parents, shown in the sadness and hurt in their. In the second part, the tone is more upbeat, as parents are shown being accepting and loving of their children through the coming out process.

Credits

Client: Los Angeles LGBT Center

Director of Marketing & Communications: Kelly Freter

Director of Strategic Initiatives: Alan Acosta

Agency: RPA

SVP/Chief, Creative Development: Jason Sperling

CD/Copywriter: Krystle Mullin

CD/Art Director: Ariel Shukert

SVP/Director of Video Production: Isadora Chesler

Associate Digital Producer: Wynt Curliano

VP, Director Business Affairs: Maria Del Homme

Business Affairs Manager: Bianca Villasenor

Account Supervisor: Tyler Brockington

Manager, Digital Strategy: Hanna Samad

Supervisor, Digital Strategy: Tyler Sweeney

Intern, Digital Strategy: Hannah Messner

Intern, Art Direction: Ashley Cardwell

VP/Director, Public Relations: Britt McColl

Public Relations Supervisor: Sara Morgan

Production Company: Station Film

Director: Lena Beug

Executive Producer: Caroline Gibney

Line Producer: Julie Lee

DP: Wyatt Troll

Casting Director: Shane Liem

Editorial: Union Editorial

Editor “What’s Love”, NY: Christopher Huth

Executive Producer, NY: Caryn Maclean

Senior Producer, NY: Susan Motamed

Assistant Editor, NY: Jean Taylor Cassidy

Senior Producer, NY: Logan Aries

Graphic Artist, LA: Mannix Rickenbacher

Online Artist, LA: Carolyn Woods

Sound Engineer Mixer, LA: Milos Zivkovic

“BTS/Auditions Social Contentl” Editor, LA:

Managing Partner: Michael Raimondi

Executive Producer, LA: Joe Ross

Telecine: Electric Theatre Collective

Telecine Artist, UK: Ruth Wardel

Colour Producer, UK: Oliver Whitworth

Executive Producer, LA: Kate Hitchings

Singer/Performance: Rose Cousins

Publishers/Songwriters:

“What’s Love Got to do with it?” Terry Britten‎ & ‎Graham Lyle

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