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Honda: Your Passport to Adventure by RPA

Agency: RPA
Client: Honda
Date: Feb 2019
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Honda is debuting an integrated marketing campaign for the 2019 Honda Passport, 'Your Passport to Adventure,' to highlight the versatile adventurous spirit of Honda’s all-new SUV. It will be seen during the Oscars.

The 2019 Honda Passport marketing campaign features three 30-second spots. In the first, a couple goes on an epic cross-country trip traveling in and out of breathtaking terrains like pages in a passport book. The moments are punctuated by passport-inspired stamps. The second highlights the feature content of the Passport Elite. 'Sometimes' is composed of aspirational vignettes that show how the Passport Elite trim can be a partner in the quest for adventure.

The outdoor campaign uses location-specific headlines to encourage people to get out of their respective cities and into the wilderness. The imagery is based on the visual style found in actual passports, and each headline is made out of passport-inspired stamps.

Credits

Agency: RPA

Client: Honda